VIK Hotels Sees a Substantial Increase in Direct Bookings Through Adding Metasearch with Sojern

diamond shaped images a various luxurious locations
Results

Activated

a presence across the top metasearch sites simultaneously

9%

of total website conversions came from Sojern running metasearch

Achieved

price accuracy across all metasearch engines with Sojern
Package Used
Pay on the Stay
Channels
Metasearch
Industry
Hotel

VIK Hotels tried a metasearch presence before, but struggled to keep price accuracy. They turned to Sojern to run metasearch, resulting in a substantial increase in direct bookings.

"Sojern is the only partner we know of that works across all major metasearch engines and does all the work for us. Because we work on a commission model, we just simply sit back and wait for the bookings to come in."

Antonio Segura
E-Business Manager

Goal

The VIK Hotels team dabbled in metasearch before, but found it difficult to coordinate between all the various engines. In previous efforts, they also struggled to maintain price accuracy. “Our prices were showing incorrectly with some of the metasearch engines we tried,” explains E-Business Manager, Antonio Segura. They had some success on Google Hotel Ads, but knew they wanted a wider presence on all the available metasearch sites.

Solution

Through the adoption of metasearch, VIK Hotels was able to add another direct booking channel to their marketing strategy, one that captures more direct booking revenue. They achieved price accuracy across all metasearch engines, and because they used Sojern’s commission-based, Pay on the Stay solution, VIK Hotels only paid Sojern on the bookings they drove after a guest has completed their stay. “We’ve seen a substantial increase in bookings coming from Sojern,” continues Segura, “and specifically from the metasearch channel.”

Download PDF

Read Similar Stories

When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.

This is some text inside of a div block.

The Ruskin Hotel & Suites

The Ruskin Hotel Uses Sojern’s Pay on the Stay to Launch Digital Marketing with Minimal Effort

This is some text inside of a div block.

Helm Hotels Group

Helm Hotels Group Saves Time and Resources with Sojern

This is some text inside of a div block.

Springboard Hospitality

Springboard Hospitality Simplifies Digital Marketing Across Their Portfolio with Sojern

By clicking “ACCEPT ALL”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.