VIK Hotels Sees a Substantial Increase in Direct Bookings Through Adding Metasearch with Sojern

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VIK Hotels Sees a Substantial Increase in Direct Bookings Through Adding Metasearch with Sojern

Activated
a presence across the top metasearch sites simultaneously
9%
of total website conversions came from Sojern running metasearch
Achieved
price accuracy across all metasearch engines with Sojern

Summary

VIK Hotels tried a metasearch presence before, but struggled to keep price accuracy. They turned to Sojern to run metasearch, resulting in a substantial increase in direct bookings.

Sojern Solutions Used

Advertising Channels

Sojern is the only partner we know of that works across all major metasearch engines and does all the work for us. Because we work on a commission model, we just simply sit back and wait for the bookings to come in.
Antonio Segura, E-Business Manager

About

VIK Hotels

VIK Hotels is a small chain of hotels, with six properties in the Canary Islands, Andalusia, and the Dominican Republic—ranging from 3 to 5 stars. Each property has its own personality, unique to the location in which it is situated.

VIK Hotels es una pequeña cadena de hoteles, con seis propiedades en las Islas Canarias, Andalucía y República Dominicana, que van de 3 a 5 estrellas. Cada propiedad tiene su propia personalidad, única en el lugar en el que se encuentra.

VIK Hotels es una pequeña cadena de hoteles, con seis propiedades en las Islas Canarias, Andalucía y República Dominicana, que van de 3 a 5 estrellas. Cada propiedad tiene su propia personalidad, única en el lugar en el que se encuentra.

VIK Metasearch Laptop
VIK Metasearch Laptop

About

VIK Hotels

VIK Hotels is a small chain of hotels, with six properties in the Canary Islands, Andalusia, and the Dominican Republic—ranging from 3 to 5 stars. Each property has its own personality, unique to the location in which it is situated.

VIK Hotels es una pequeña cadena de hoteles, con seis propiedades en las Islas Canarias, Andalucía y República Dominicana, que van de 3 a 5 estrellas. Cada propiedad tiene su propia personalidad, única en el lugar en el que se encuentra.

VIK Hotels es una pequeña cadena de hoteles, con seis propiedades en las Islas Canarias, Andalucía y República Dominicana, que van de 3 a 5 estrellas. Cada propiedad tiene su propia personalidad, única en el lugar en el que se encuentra.

VIK Hotels

Challenge

The VIK Hotels team dabbled in metasearch before, but found it difficult to coordinate between all the various engines. In previous efforts, they also struggled to maintain price accuracy. “Our prices were showing incorrectly with some of the metasearch engines we tried,” explains E-Business Manager, Antonio Segura. They had some success on Google Hotel Ads, but knew they wanted a wider presence on all the available metasearch sites.

Approach

When travellers are ready to book a trip, they often turn to metasearch platforms to see all the options available to them, and at what price. For hotels, this lower- funnel, high conversion-driving channel is a fundamental tool to drive direct bookings, as it redirects the traveller to the hotel website where they can book directly. Sojern takes care of the legwork, running our clients’ metasearch efforts across seven leading metasearch sites.

Results

Through the adoption of metasearch, VIK Hotels was able to add another direct booking channel to their marketing strategy, one that captures more direct booking revenue. They achieved price accuracy across all metasearch engines, and because they used Sojern’s commission-based, Pay on the Stay solution, VIK Hotels only paid Sojern on the bookings they drove after a guest has completed their stay. “We’ve seen a substantial increase in bookings coming from Sojern,” continues Segura, “and specifically from the metasearch channel.”

VIK Metasearch Mobile

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