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Our Platform Delivers Best-in-Class Features for Destination Marketers
Unrivaled Traveler Insight
- Profile, find and target your ideal travelers.
- Build custom traveler audiences for a 360 degree view of your visitors
- Gain market insights and trends, and continually hone your marketing strategies
Multichannel Scale
- Engage travelers more efficiently across digital channels
- Deliver the right message in the right place at the right time
Automated Optimization
- Increase the effectiveness of campaigns
- Demonstrate economic impact with campaign performance reporting
Our Traveler Data Takes Marketing Campaigns Further
We use our data to peer deeper into travel demand and generate market insights. We use this knowledge to build audiences specifically for you, and put your message in front of the right travelers at the right moment to inspire them to visit your destination.
Here are a few audience strategies we could use to attract the right travelers for you:
City Breakers
Connect with travelers who are looking for a long weekend in an urban destination.
Competitive Conquesting
Travelers interested in your destination or other similar destinations can easily be targeted with timely and relevant messages.
Cruise Ports
Incentivize travelers to spend more time and money in the port cities associated with their upcoming cruise.
Direct Flight Routes
Travelers love not having to connect, so let them know about simpler routes to your destination on specific airlines.
Disaster Recovery Plan
Should a natural disaster occur (hurricane, fire, earthquake, volcano, etc), Sojern can help by providing additional support.
History, Art &
Local Culture
Connect with travelers looking to see the rich historical sites, museums, art galleries, and other local experiences your destination offers.
Inclusion
We can help extend your welcome to more diverse audiences and specific groups.
Meetings, Incentives, Conventions and Events (MICE)
Reach event planners booking for larger, specialized gatherings.
Quality Tourists
Quality often tops quantity. Attract that lucrative subset of tourists who don’t just stay longer, they spend more.
Remote Workers
“Work from home” is quickly becoming “work from anywhere”. Take advantage of this phenomenon and reach travelers who take these extended business/pleasure trips.
Seasonal Sales
Get the word out about your winter escapes, summer getaways, fall promotions and spring sales.
Sustainable Focused Travelers
Reach travelers who exhibit eco-friendly search behaviors and disperse them to less congested areas by promoting locations you want travelers to go.
The More You Know, The More You Grow
Easily demonstrate the economic impact of your marketing campaigns and gain valuable market knowledge.
Economic Impact Report
Like many destination marketers, you may not have a defined attribution model on your website. Sojern’s reporting aims to provide our partners with free insights that help showcase how your marketing campaigns are boosting visitation and tourism revenue.
In this report you’ll find data on:
- Search to book lead time
- Trip duration
- Distance traveled
- Flight and hotel trends
- Device usage
- Number of travelers
- Trip purpose
- Future travel dates
- Top 10 origin markets
- Other travel trends
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Trusted by Destinations Globally
The Sojern Travel Marketing Platform Provides Deep Multichannel Reach at Scale
Your travelers are already online. Now it’s time for you to find them at the moment they’re most receptive to your message.
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Together, We Can Take Your Destination Further
No matter the size of your destination or marketing budget, Sojern can help. Our partnerships with hundreds of DMOs have given us experience in every corner of the globe. We have several plans to choose from and will work closely with you to determine which one is the best fit for your needs.
Why Sojern for Destinations?
To get prospective travelers to your destination, you have to reach and inspire them across multiple channels throughout their trip-planning journey. Sojern is uniquely suited to help you accomplish this thanks to our unmatched visibility into travel demand and market insights. We discover custom audiences for your destination and deliver the right message, at the right time, across channels. We designed the entire experience to highlight both simplicity and flexibility. The result is a platform that doesn’t just send visitors your way, but finds travelers that will spend more, stay longer, and become repeat visitors.
Reports
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Let Sojern Take Your Destination to New Places
It starts with our best-in-class data and technology. It ends with your ideal travelers arriving in your destination. Leave it to us to manage your digital marketing, scale your efforts, and share insights. It’s not just an intuitive platform for messaging, it’s a launching pad for growth. It’s time to see where our intelligence can take you.
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