Wherever Travelers Venture Online, Deliver a Message that Brings them to Your Destination.

“One of the things that made Sojern stand out for us as a partner is your use of data. Working with taxpayers’ money we have to drive value and return, and your effective targeting, consistent monitoring and optimising the campaign as well as the Economic Impact Report helps us maximise impact and measure it. The brand study justified the approach of focussing more on the consideration funnel alongside more tactical led activity. Being able to accurately track so we can see how it's shifting the dial is really important to all DMOs, so it has been great working together.”

“The Sojern team creates campaigns that are tailor-made for us. You listen to our needs and craft campaigns exactly the way that we need them to help our destination to get more bookings, especially in the places that we need them most. We love seeing the return on investment from our spend with Sojern, and every year it’s getting better and better. Your team gives us recommendations to improve our campaigns, which makes you a really trusted partner for us. The reporting helps our managers, the government, and owners of the hotels to understand exactly where our marketing spend is going. Not just the clicks or the number of impressions, but the actual economic impact of our investment.”

The true value of Sojern’s partnership for us is the segmentation you’re able to do, your strong focus on tourism, and how precise you can get. Beyond just finding those interested in travel, you can find exactly which destinations a traveller is looking at and whether that traveller travels once per year, twice per year, three times per year…you can be so very precise.

Before working with Sojern, our programmatic campaigns were mainly focused on getting brand awareness rather than direct conversions. Sojern's pixel helped us to track the whole funnel on the website and truly see the success driven from our marketing programs.

"Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them."