Wherever Travelers Venture Online, Deliver a Message that Brings them to Your Destination.

Talking directly to the most valuable travelers for your destination gives you the best opportunity to exceed your marketing goals. Sojern gets your message in front of those who won’t just love what your destination has to offer, they’ll also have the most to offer you. Insights based on our vast amounts of top-tier data let you target your ideal visitors online with laser-like precision.

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10,000  Global Brands Trust Sojern

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Orlando (Florida)

Ashville (North Carolina)

New Zealand

Los Cabos

Tuscany (Italy)

Idaho

We Share a Common Goal: Exceeding Your Expectations

Reaching the right traveler at the right moment is key to increasing the number of ideal visitors coming to your destination and driving demand for your hotel, attraction and other destination stakeholders. Sojern is here to help you do exactly that.

Your Most-wanted Travelers Are Our Top Priority
As destination marketers, you need to find the best potential travelers, at scale, and inspire them to keep coming back. By putting our unique travel data to work, you can pinpoint the right target audience based on your marketing strategy. Our multichannel platform constantly optimizes campaigns to target and inspire your ideal travelers across video, native, social and other digital channels.
Showcase the Value of Marketing to Stakeholders
Don’t just implement a marketing program and hope for the best. Sojern’s platform gives you detailed reporting like visitation metrics in our Economic Impact Report. Get a more accurate picture of your plan’s true economic impact so your partners, governments and stakeholders can see how well you’re utilizing (and maximizing) your marketing budget.
Leverage Local Relationships for Better Results
Everyone wins when you partner up with important stakeholders and partners in your destination on shared marketing efforts. Sojern employs a flexible co-op marketing program that makes partnering with the locals easy. You can work together more effectively by combining budgets, expanding campaign reach, and collaborating on messaging to find the right travelers for your destination.
Destination Marketing

Our Platform Delivers Best-in-Class Features for Destination Marketers

Unrivaled Traveler Insight

  • Profile, find and target your ideal travelers.
  • Build custom traveler audiences for a 360 degree view of your visitors
  • Gain market insights and trends, and continually hone your marketing strategies

Multichannel Scale

  • Engage travelers more efficiently across digital channels
  • Deliver the right message in the right place at the right time

Automated Optimization

  • Increase the effectiveness of campaigns
  • Demonstrate economic impact with campaign performance reporting

Our Traveler Data Takes Marketing Campaigns Further

We use our data to peer deeper into travel demand and generate market insights. We use this knowledge to build audiences specifically for you, and put your message in front of the right travelers at the right moment to inspire them to visit your destination.

Here are a few audience strategies we could use to attract the right travelers for you:

City Breakers

Connect with travelers who are looking for a long weekend in an urban destination.

Competitive Conquesting

Travelers interested in your destination or other similar destinations can easily be targeted with timely and relevant messages.

Cruise Ports

Incentivize travelers to spend more time and money in the port cities associated with their upcoming cruise.

Direct Flight Routes

Travelers love not having to connect, so let them know about simpler routes to your destination on specific airlines.

Disaster Recovery Plan

Should a natural disaster occur (hurricane, fire, earthquake, volcano, etc), Sojern can help by providing additional support.

History, Art &
Local Culture

Connect with travelers looking to see the rich historical sites, museums, art galleries, and other local experiences your destination offers.

Inclusion

We can help extend your welcome to more diverse audiences and specific groups.

Meetings, Incentives, Conventions and Events (MICE)

Reach event planners booking for larger, specialized gatherings.

Quality Tourists

Quality often tops quantity. Attract that lucrative subset of tourists who don’t just stay longer, they spend more.

Remote Workers

“Work from home” is quickly becoming “work from anywhere”. Take advantage of this phenomenon and reach travelers who take these extended business/pleasure trips.

Seasonal Sales

Get the word out about your winter escapes, summer getaways, fall promotions and spring sales.

Sustainable Focused Travelers

Reach travelers who exhibit eco-friendly search behaviors and disperse them to less congested areas by promoting locations you want travelers to go.

“The data that Sojern provides and their understanding of the target audience is one of the strongest points of the company. The insights they presented after the campaign are very valuable for our future projects.”

Artur Pielaszek
Deputy Director of Marketing

“Sojern has become one of our closest partners when it comes to performance. I don't think we have a single campaign where Sojern is not the key partner. If it's not broke, don't fix it.”

Branislav Ilic
Digital Performance Director, iProspect

“I really appreciate how easy it is to use. The direct bookings just keep coming in and there’s not a lot of upkeep on my end, which is nice being a busy property with multiple departments.”

Terra Wagner
Lodging Manager, Little River Inn

With today’s competitive market, it’s imperative for us to find tailored marketing solutions that both amplify the distinctive stories across our diverse portfolio and support hotelier efforts to drive direct bookings. Sojern’s customizable offering makes it easy for our collection of independent hotels to gain visibility and drive business in key digital acquisition channels.

Marissa Brady
Senior Director Hotel Direct Digital Marketing, Leading Hotels of the World

“The Sojern team has been great at providing insights and helping us to make more data-driven decisions. They’re ahead of the game in connecting multiple data points and solving this puzzle for the tourism industry.”

Linn Totland
Marketing Manager, Fjord Norway

Trusted by Destinations Globally

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REDUCE COMPLEXITY

The Sojern Travel Marketing Platform Provides Deep Multichannel Reach at Scale

Your travelers are already online. Now it’s time for you to find them at the moment they’re most receptive to your message.

Programmatic
Get access to high quality display, native, video and CTV to reach your target travelers in more locations.
Social
Find and engage travelers on social media channels like Facebook and Instagram to make your message more personal.
SEM
Run keyword campaigns on the world’s largest search engines to ensure your message stays front and center, as well as top-of-mind.

Together, We Can Take Your Destination Further

No matter the size of your destination or marketing budget, Sojern can help. Our partnerships with hundreds of DMOs have given us experience in every corner of the globe. We have several plans to choose from and will work closely with you to determine which one is the best fit for your needs.

Managed Service
A fully managed service that delivers exceptional performance and gives you access to real-time market insights, on-demand campaign and reporting tools, and creative services.
Co-Op Marketing
Let us create, activate, and manage a customized and flexible co-op marketing plan for your destination. Both you and your partners can access detailed reporting to help prove the economic impact of your shared campaigns.
Traveler Suite to Go
Get the most out of your target audience. We create custom-built audiences for you to activate in your marketing stack, delivering all-new levels of control. You can log in to our real-time insight dashboard for more data-driven analysis.
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FLEXIBLE PLATFORM

Why Sojern for Destinations?

To get prospective travelers to your destination, you have to reach and inspire them across multiple channels throughout their trip-planning journey. Sojern is uniquely suited to help you accomplish this thanks to our unmatched visibility into travel demand and market insights. We discover custom audiences for your destination and deliver the right message, at the right time, across channels. We designed the entire experience to highlight both simplicity and flexibility. The result is a platform that doesn’t just send visitors your way, but finds travelers that will spend more, stay longer, and become repeat visitors.  

Reports

When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.

We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.

Destinations can team up with local tourism partners to scale marketing campaigns and tap into larger marketing efforts.

Attractions, tours, and activities marketers face unique challenges and we’ve put together a digital marketing guide to help navigate those challenges.

Let Sojern Take Your Destination to New Places

It starts with our best-in-class data and technology. It ends with your ideal travelers arriving in your destination. Leave it to us to manage your digital marketing, scale your efforts, and share insights. It’s not just an intuitive platform for messaging, it’s a launching pad for growth. It’s time to see where our intelligence can take you.

Get Started
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