Sojern’s State of the Industry:
The 2019 Report on Travel Advertising

Perspectives from 600+ Travel Marketers Around the World

47%

of travel marketers’ 2018 ad spend was allocated towards digital advertising.

46%

of travel marketers say their top challenge is delivering personalized ads in real-time.

61%

of travel marketers leverage data for the ability to target based on traveler intent.

Keys to Success in an Evolving Digital Landscape

“We can’t be satisfied with the way we’ve always done things, and especially in digital media, things evolve so quickly, we’ve always got to be looking for an edge and trying to stay ahead of the competition.”

Peter Giorgi
Chief Marketing Officer,
Celebrity Cruises