Latest Press Releases & Highlights

RateGain Consolidates MarTech Capabilities Under Sojern, Creating The World’s Largest Source of Travel Intent Data
RateGain unifies Adara and Sojern, creating the largest global travel intent data platform.

The great curation debate: myths, facts & the case for a vertical approach
The Drum explores the great curation debate: myths, facts & the case for a vertical approach. Learn how this impacts travel marketing and industry trends.

From volume to value: how programmatic curation drives better results in travel marketing
The Drum explores from volume to value: how programmatic curation drives better results in travel marketing. Learn how this impacts travel marketing and industry trends.
Explore Press Releases & Highlights

81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented
Hoteliers thrive with first-party data strategies. Sojern survey reveals significant revenue lift and customer engagement.

At BTO to talk about inspiring travelers through advertising on digital TV
Sojern discusses inspiring travel through digital TV advertising at BTO. Explore innovative possibilities for tourist destinations.

International Flight Bookings to the UK Up 105 Percent This Christmas Despite Inflation High
Sojern reveals inbound and outbound UK holiday trends. Discover the latest insights shaping holiday travel.

Destinations Tap Data to Lure Visitors Amid Travel Comeback
PhocusWire explores destinations tap data to lure visitors amid travel comeback. Learn how this impacts travel marketing and industry trends.

How Destinations Can Help Travelers Live Their Values
PhocusWire explores how destinations can help travelers live their values. Learn how this impacts travel marketing and industry trends.

Sojern and GauVendi Partner To Support Accommodation Operators Drive Direct Bookings and Revenue
Sojern and GauVendi empower accommodation operators with direct bookings. Elevate guest satisfaction and revenue.
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Sojern at Rimini for TTG: All the new trends in tourism marketing
Sojern presents tourism marketing trends at Rimini's TTG event. Discover new investment opportunities and success stories.

Travel Brands Laser in on Mobile Experience in India
PhocusWire explores travel brands laser in on mobile experience in india. Learn how this impacts travel marketing and industry trends.

Five Traveler Trends Shaping the Future of Accommodations
PhocusWire explores five traveler trends shaping the future of accommodations. Learn how this impacts travel marketing and industry trends.

Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers
Sojern marks 15 years of travel marketing excellence. Join us in celebrating our journey at the forefront of the industry.
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Singapore Flight Bookings Up 305% Ahead of Grand Prix
Strong travel intent precedes Singapore's Grand Prix. Sojern data reveals impressive flight booking growth.

Summer 2022, an incredible rise for Italy
Italy emerges as a summer hotspot in 2022. Sojern analyzes data to showcase the tourism momentum and trends.

Thailand Showing Strong Signs of Travel Recovery
Thailand's travel resurgence continues, with international flight searches surging 164% since the start of 2022.

Sojern Brings Digital Travel Marketing Technology to South Africa In Latest Expansion
Sojern expands into South Africa, fueling post-pandemic tourism growth. Stewart Smith leads this exciting venture.

UK Summer Travel Intent is On the Rise
Alertify explores uk summer travel intent is on the rise. Learn how this impacts travel marketing and industry trends. Read more.

How Marketers Can Do More With Travel's Key Datasets to Navigate a Cookieless World
Traveloution explores how marketers can do more with travel's key datasets to navigate a cookieless world. Learn how this impacts travel marketing and industry trends.

México, el principal destino internacional para los estadounidenses para la festividad del 4 de julio
Ciudad de México – Después de dos años de pandemia, el turismo nacional e internacional continúa con su recuperación

Inbound Travel Demand 'Closing Gap' With Pre-pandemic Levels
Travolution explores inbound travel demand 'closing gap' with pre-pandemic levels. Learn how this impacts travel marketing and industry trends.

UK Summer Travel Intent On The Rise
Flight bookings are up 118% compared to the start of 2022 LONDON – 9 June 2022 – From historic city centres, to the culturally vibrant capital city...

A Tactical Approach to a Cookieless Travel Campaign
PhocusWire explores a tactical approach to a cookieless travel campaign. Learn how this impacts travel marketing and industry trends.

Sojern Raises $23,000 to Support Global Nonprofits with Executives Matching Employee Gifts
SAN FRANCISCO—June 7, 2022— In May, Sojern held its annual employee conference ("GloCon") in Omaha, Nebraska where it announced the results of a giving...

How To Increase Bookings In A Cookieless World
PhocusWire explores how to increase bookings in a cookieless world. Learn how this impacts travel marketing and industry trends.

Transformación digital: Pieza clave para continuar impulsando el turismo en México
Transformación digital: Pieza clave para continuar impulsando el turismo en México Cancún en el estado de Quintana Roo fue el segundo destino más...

Travel Intentions in Italy: It Could Be a Good Summer
Sojern's analysis to intercept demand for our destinations is positive, but after two difficult years it's time to control investments ITALY – May 5...

The Third-Party Cookie Is Crumbling - Now What?
PhocusWire explores the third-party cookie is crumbling - now what?. Learn how this impacts travel marketing and industry trends.

Quarantine-Free Travel Sparks a Flurry of APAC Travel Intent
APAC's post-pandemic rebound takes flight as travel restrictions ease. Explore the surge in travel intent across the region.

Incrementan las búsquedas de vuelos internacionales hacia México un 26% vs 2021
Los estadounidenses son los que más prefierenvacacionar en el país, representando un 58% de los que realizan las búsquedasde vuelos hacia México

HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
HSMAI awards Sojern a Silver Adrian Award for travel marketing excellence. Explore our impactful contributions to the industry.

Sojern and Oaky partner to help hoteliers drive direct bookings and revenue
eHotelier explores Sojern and oaky partner to help hoteliers drive direct bookings and revenue. Learn how this impacts travel marketing and industry trends.

Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue
Exchange Wire explores Sojern & oaky partner to help hoteliers drive direct bookings and revenue. Learn how this impacts travel marketing and industry trends.

Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue
Sojern , a digital marketing platform built for travel marketers, and Oaky , a market-leading automated upselling solution for hotels, today announced a...

What Is Metasearch and Why It’s Important for Travel Marketers
HospitalityNet explores what is metasearch and why it’s important for travel marketers. Learn how this impacts travel marketing and industry trends.

SG residents searching for outbound travel up 4.4x during CNY: Sojern
Singapore Business Review explores sg residents searching for outbound travel up 4.4x during cny: Sojern. Learn how this impacts travel marketing and industry trends.

How "Always On" Strategies Enable Travel Marketers to Beat Seasonality Blues
PhocusWire explores how "always on" strategies enable travel marketers to beat seasonality blues. Learn how this impacts travel marketing and industry trends.

Eurozone economic recovery is surviving Omicron wave
Financial Times explores eurozone economic recovery is surviving omicron wave. Learn how this impacts travel marketing and industry trends.

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World
HospitalityNet explores strategies & tactics to expand your upper funnel in cookieless world. Learn how this impacts travel marketing and industry trends.

Video: Sojern on Diversity, Sustainability and Startups
PhocusWire explores video: Sojern on diversity, sustainability and startups. Learn how this impacts travel marketing and industry trends.

10 Veteran Destination Marketers Join Sojern's Inaugural Tourism Advisory Board
Sojern's Tourism Advisory Board debuts, featuring 10 influential destination marketers. Discover the future of tourism solutions.

Travel Marketers Must Focus on the New Customer-First Experience
PhocusWire explores travel marketers must focus on the new customer-first experience. Learn how this impacts travel marketing and industry trends.

What is Booking Holdings up to with its big 2021 spending spree?
Travel Weekly explores what is booking holdings up to with its big 2021 spending spree?. Learn how this impacts travel marketing and industry trends.

Jump in Covid infections pounds eurozone consumer activity
Financial Times explores jump in covid infections pounds eurozone consumer activity. Learn how this impacts travel marketing and industry trends.

Predictions 2022: TV, CTV, and Video
Exchange Wire explores predictions 2022: tv, ctv, and video. Learn how this impacts travel marketing and industry trends.

The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings
Travel Weekly explores the great recovery: how travel marketers can create dynamic, timely campaigns to drive bookings. Learn how this impacts travel marketing and industry trends.

Spike in flight searches signals first step in airline recovery: Sojern
Singapore Business Review explores spike in flight searches signals first step in airline recovery: Sojern. Learn how this impacts travel marketing and industry trends.

New Sojern, FareHarbor partnership to help attractions drive online sales
eHotelier explores new Sojern, fareharbor partnership to help attractions drive online sales. Learn how this impacts travel marketing and industry trends.

Sojern Shares Travel Trends and Insights for Autumn in Italy
Travel brands, big and small are keen to know precise travel demands to help support travel recovery

Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha
Campaign Middle East explores breaking the mold: why destination marketing requires more than a one-size-fits-all approach, by Sojern’s chris gregory-pasha. Learn how this impacts travel marketing and industry trends.

Sojern inks deal with Roiback to drive direct sales to hotel partners
Travolution explores Sojern inks deal with roiback to drive direct sales to hotel partners. Learn how this impacts travel marketing and industry trends.

Sojern and Roiback partner to help hoteliers increase profitability
eHotelier explores Sojern and roiback partner to help hoteliers increase profitability. Learn how this impacts travel marketing and industry trends.

Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
Sojern , a leading provider of digital marketing solutions for travel, and Roiback , a market-leading technology company specialised in powering direct...

How Travel Marketers are Tackling Digital Advertising in 2021
WiT - Web in Travel explores how travel marketers are tackling digital advertising in 2021. Learn how this impacts travel marketing and industry trends.

45 Percent of Travel Marketers Say Ad Spending Won't Return to Pre-Pandemic Level Until at Least 2025
Skift explores 45 percent of travel marketers say ad spending won’t return to pre-pandemic level until at least 2025. Learn how this impacts travel marketing and industry trends.

Chart of the Day: 878% increase in travel plans to Germany from Singapore
Singapore Business Review explores chart of the day: 878% increase in travel plans to germany from singapore. Learn how this impacts travel marketing and industry trends.

New Sojern Report Shows Travel Marketers’ 2021 Plans For Digital Advertising
Sojern , a leading provider of digital travel marketing solutions, today published a new report titled, " How Travel Marketers Are Activating Digital...

VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel
Phocus Wire explores video: digital marketing to the rescue? reevaluating best practices in travel. Learn how this impacts travel marketing and industry trends.

The sustainable DMO: Building a future for destinations of all sizes
PhocusWire explores the sustainable dmo: building a future for destinations of all sizes. Learn how this impacts travel marketing and industry trends.

TTG Conversations: Five Questions with Lina Ang, Sojern
TTG Asia explores ttg conversations: five questions with lina ang, Sojern. Learn how this impacts travel marketing and industry trends.

Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France
Exchange Wire explores Sojern proves its dynamism in europe, and is poised to drive travel demand for france. Learn how this impacts travel marketing and industry trends.

Travel Trends — Maldives, Phuket, Bali
WiT - Web in Travel explores travel trends — maldives, phuket, bali. Learn how this impacts travel marketing and industry trends.

Abu Dhabi Extends Partnership with Sojern After Successful Pilot Campaign
Travolution explores abu dhabi extends partnership with Sojern after successful pilot campaign. Learn how this impacts travel marketing and industry trends.

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
Skift explores new report: six digital advertising trends to accelerate travel’s covid-19 recovery. Learn how this impacts travel marketing and industry trends.

Abu Dhabi boosts tourism recovery with Sojern's marketing solution
TTN Worldwide explores abu dhabi boosts tourism recovery with Sojern's marketing solution. Learn how this impacts travel marketing and industry trends.

The Department of Culture and Tourism – Abu Dhabi Boosts Tourism Recovery with Sojern’s Co-Op Marketing Solution
Following a successful pilot of the joint marketing programme, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to...

Italian Tourism Rebounds: Top European Travel Trends of the Summer
Europe's tourism reawakens with cautious optimism. Italy leads the revival, welcoming tourists with open arms and safety measures.

With less than 5 years in the French market, Sojern proves its dynamism in Europe and is poised to drive demand for hotels, attractions, airlines and destinations as France prepares for travel recovery
Communiqué de presse Paris, le 02 Juin 2021 — Confident in the future and despite the travel sector being strongly affected by the pandemic, Sojern...

How domestic tourism can score high with the right messaging
Gulf Business explores how domestic tourism can score high with the right messaging. Learn how this impacts travel marketing and industry trends.

The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery
Campaign Middle East explores the great refresh: eight tips for designing impactful travel ads for a covid-19 recovery. Learn how this impacts travel marketing and industry trends.

The Week That U.S. Travel Started Its Recovery, by the Numbers
Skift explores the week that u.s. travel started its recovery, by the numbers. Learn how this impacts travel marketing and industry trends.

Will air travel bubbles take off or burst? Don't pack your bags yet, experts say
Channel News Asia explores will air travel bubbles take off or burst? don't pack your bags yet, experts say. Learn how this impacts travel marketing and industry trends.

Sojern and FareHarbor Work Together to Help Attractions Drive Online Sales
SAN FRANCISCO – March 17, 2021 – Sojern , a leading provider of digital travel marketing solutions, and FareHarbor, online booking software, today...

Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery
Exchange Wire explores Sojern and mews partner to help the hospitality industry accelerate covid-19 recovery. Learn how this impacts travel marketing and industry trends.

Cover Story: Is the worst over for the battered tourism industry?
The Edge (Malaysia) explores cover story: is the worst over for the battered tourism industry?. Learn how this impacts travel marketing and industry trends.

Opinion: How Asia marketers can benefit from digital co-ops
Travel Weekly Asia explores opinion: how asia marketers can benefit from digital co-ops. Learn how this impacts travel marketing and industry trends.

Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery
Sojern and Mews collaborate to drive COVID-19 recovery in hospitality. Elevate guest experiences with integrated direct booking solutions.

The Band is Back Together: Why co-op strategies will save destination marketing
eHotelier explores the band is back together: why co-op strategies will save destination marketing. Learn how this impacts travel marketing and industry trends.

Guest Post: Building a sustainable future for European travel
Travolution explores guest post: building a sustainable future for european travel. Learn how this impacts travel marketing and industry trends.

Upcoming school holidays mean more staycations; hope for travel bubbles to allow June travel
WiT - Web in Travel explores upcoming school holidays mean more staycations; hope for travel bubbles to allow june travel. Learn how this impacts travel marketing and industry trends.

Paraty Tech and Sojern Partner to Drive Direct Bookings for Hotels
LONDON – Feb 25, 2021 – Paraty Tech , a leading booking engine and tech provider focused on increasing hotels online direct sales, and Sojern , a...

Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production
Exchange Wire explores Sojern and travlrr partner to help destinations with sustainable video production. Learn how this impacts travel marketing and industry trends.

Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production
LONDON – February 9, 2021 – Sojern , a leading provider of digital marketing solutions for travel, and Travlrr , Europe's leading sustainable remote...

Sojern Expands Leadership With Nancy Koshiyama As New Chief People Officer
SAN FRANCISCO – February 3, 2021 – Sojern , a leading digital marketing platform for travel, announced that Nancy Koshiyama joined the company as Chief...

What to know about the new customer travel planning, shopping and booking journey
PhocusWire explores what to know about the new customer travel planning, shopping and booking journey. Learn how this impacts travel marketing and industry trends.

What to know about the new customer travel planning, shopping and booking journey
PhocusWire explores what to know about the new customer travel planning, shopping and booking journey. Learn how this impacts travel marketing and industry trends.

Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley
Campaign ME explores covid-19: insights on travel impact, middle east and africa – january, by Sojern’s suzy ley. Learn how this impacts travel marketing and industry trends.

Time is running out to avoid largescale company failures, Sojern webinar told
Travolution explores time is running out to avoid largescale company failures, Sojern webinar told. Learn how this impacts travel marketing and industry trends.

Domestic travel dominates Singaporeans' holiday vacation searches
Singapore Business Review explores domestic travel dominates singaporeans' holiday vacation searches. Learn how this impacts travel marketing and industry trends.

Florida to Hawaii: Top trending US destinations for 2021
USA Today explores florida to hawaii: top trending us destinations for 2021. Learn how this impacts travel marketing and industry trends.

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On
Skift explores a newer way of charging for hotel metasearch ads is catching on. Learn how this impacts travel marketing and industry trends.

Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
SAN FRANCISCO – October 27, 2020 – Sojern , a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to...

Sojern Honored By Goldman Sachs For Entrepreneurship
CEO Mark Rabe Named to the 100 Most Intriguing Entrepreneurs at 2020 Builders + Innovators Summit SAN FRANCISCO – October 15, 2020 – Goldman Sachs...

Sojern and Convious Partner to Help Leisure and Attractions Reach and Convert More Customers
LONDON/ AMSTERDAM — October 12, 2020 - Sojern , a leading provider of digital marketing solutions for travel, and Convious , Europe's leading eCommerce...

Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific
Following a successful roll-out in the US, Sojern is working with hotels, attractions and destinations to power COVID-19 Recovery - now with Facebook...

Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer
Kothari Lends Decades of Financial Leadership to Sojern's Future Prospects SAN FRANCISCO — September 14, 2020 — Sojern , a leading provider of digital...

Data Appeal Partners With Sojern to Extract Deeper Insights On Visitor Behaviors and Travel Trends
The Data Appeal Company, one of the most powerful reputation and geospatial data providers for hospitality and tourism, has entered a strategic...

Hotel Marketers Prepare for the Death of Tracking Cookies
Skift explores hotel marketers prepare for the death of tracking cookies. Learn how this impacts travel marketing and industry trends.

The Hotels Network Partners With Sojern to Supercharge Direct Bookings for Hotels
The Hotels Network (THN), a full-stack direct growth platform for hospitality, has entered into a strategic partnership with Sojern, leading provider of...

Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
Real-time data provides travel marketers the tools needed to monitor travel demand and plan for recovery SAN FRANCISCO – May 13, 2020 – Sojern , a...

The travel industry is going local
The Economist explores the travel industry is going local. Learn how this impacts travel marketing and industry trends. Read more.

Digital marketing in the age of coronavirus - what travel brands need to know
PhocusWire explores digital marketing in the age of coronavirus - what travel brands need to know. Learn how this impacts travel marketing and industry trends.

Travel Marketers Frustrated by the Loss of Third-Party Cookies
AdWeek explores travel marketers frustrated by the loss of third-party cookies. Learn how this impacts travel marketing and industry trends.
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