Part 2: Solutions for the Cookieless World

With so much unknown about the cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our second webinar will dig into the different solutions that replace third-party cookies and how each will support advertisers. We will cover the three pillars to our cookieless solution: hashed emails, first-party cookie IDs, and historical booking data. Most importantly, travel marketers will learn what steps to take today to begin preparing and implementing these solutions.

Webinar Speakers

Vittorio Barraja

CMO, Travelstart

Vittorio Barraja is a Global Marketing Leader with deep domain expertise and proven leadership at best-in-class organisations. In his current role as CMO, Vittorio manages marketing operations and attribution and oversees digital distribution. Previous to Travlestart Vittorio has held leadership roles at The Carlyle Group and Montblanc, and is a Founder of Emerald Digital Consultancy.

Dave Goulden

He/Him
Vice President, Product

Dave Goulden is responsible for product vision, strategy, and execution for this leader in travel marketing at Sojern. Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit. Recently, he served as Chief Product Officer for OneMarket, a tech spinout of Westfield Malls where he led the development of a unique Customer Activation Platform for retail. Dave began his career in product development at Intuit. Dave is a graduate of California State University, Chico.

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

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Part 2: Solutions for the Cookieless World

With so much unknown about the cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our second webinar will dig into the different solutions that replace third-party cookies and how each will support advertisers. We will cover the three pillars to our cookieless solution: hashed emails, first-party cookie IDs, and historical booking data. Most importantly, travel marketers will learn what steps to take today to begin preparing and implementing these solutions.

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Webinar Speakers

Vittorio Barraja

CMO, Travelstart

Vittorio Barraja is a Global Marketing Leader with deep domain expertise and proven leadership at best-in-class organisations. In his current role as CMO, Vittorio manages marketing operations and attribution and oversees digital distribution. Previous to Travlestart Vittorio has held leadership roles at The Carlyle Group and Montblanc, and is a Founder of Emerald Digital Consultancy.

Dave Goulden

Vice President, Product

Dave Goulden is responsible for product vision, strategy, and execution for this leader in travel marketing at Sojern. Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit. Recently, he served as Chief Product Officer for OneMarket, a tech spinout of Westfield Malls where he led the development of a unique Customer Activation Platform for retail. Dave began his career in product development at Intuit. Dave is a graduate of California State University, Chico.

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