Part 2: Solutions for the Cookieless World

Watch for Free
Watch for Free
Play
Overhead shot of mobile phone in hand over a desk with travel related objects
Play
Overhead shot of mobile phone in hand over a desk with travel related objects

With so much unknown about the cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our second webinar will dig into the different solutions that replace third-party cookies and how each will support advertisers. We will cover the three pillars to our cookieless solution: hashed emails, first-party cookie IDs, and historical booking data. Most importantly, travel marketers will learn what steps to take today to begin preparing and implementing these solutions.

Webinar Speakers

Vittorio Barraja

Vittorio Barraja

CMO, Travelstart

See Bio
Dave Goulden

Dave Goulden

Vice President, Product

See Bio

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar
Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar
Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar
Europe, Latin America, and North America Webinar
Calendar
Clock
Asia Pacific, Middle East, and Africa Webinar
Calendar
Clock
Calendar

Part 2: Solutions for the Cookieless World

With so much unknown about the cookieless future and what it means for advertising, we wanted to provide travel marketers with an educational, four-part webinar series to help the industry get past the buzz and understand what it will mean for business.

Our second webinar will dig into the different solutions that replace third-party cookies and how each will support advertisers. We will cover the three pillars to our cookieless solution: hashed emails, first-party cookie IDs, and historical booking data. Most importantly, travel marketers will learn what steps to take today to begin preparing and implementing these solutions.

00
Days
00
Hrs
00
Min
00
Sec

Webinar Speakers

Vittorio Barraja

CMO, Travelstart

Vittorio Barraja is a Global Marketing Leader with deep domain expertise and proven leadership at best-in-class organisations. In his current role as CMO, Vittorio manages marketing operations and attribution and oversees digital distribution. Previous to Travlestart Vittorio has held leadership roles at The Carlyle Group and Montblanc, and is a Founder of Emerald Digital Consultancy.

Dave Goulden

Vice President, Product

Dave Goulden is responsible for product vision, strategy, and execution for this leader in travel marketing at Sojern. Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit. Recently, he served as Chief Product Officer for OneMarket, a tech spinout of Westfield Malls where he led the development of a unique Customer Activation Platform for retail. Dave began his career in product development at Intuit. Dave is a graduate of California State University, Chico.