Facebook & Instagram for Travel Marketers

On our next Digital 101 webinar, Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram. Facebook Travel Account Manager and Sojern’s VP of Product cover best practices to ensure your social advertising campaigns are successful. In this webinar, you will learn how to leverage this powerful channel with over 3B monthly users to drive immediate impact to your business. We will discuss the difference between the feed vs stories, the different ad types, how to find your audiences, and review different pricing and performance metrics.

Our Digital 101 webinars is an educational series that gives travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

Webinar Speakers

Michelle Martin

She/Her
Account Manager, Facebook

Michelle Martin is an Account Manager on the travel team at Facebook focusing on the Transportation sub-vertical. She has enjoyed being at Facebook for the past two years building world-class partnerships across the travel vertical. Prior to Facebook, Michelle was on the New Business Ads Sales team at Google. Michelle is passionate about travel both personally and professionally. She is an avid hiker and her goal is to hike in every US National Park with the Great Smoky Mountains being next on the list.

Dave Goulden

He/Him
Vice President, Product

Dave Goulden is responsible for product vision, strategy, and execution for this leader in travel marketing at Sojern. Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit. Recently, he served as Chief Product Officer for OneMarket, a tech spinout of Westfield Malls where he led the development of a unique Customer Activation Platform for retail. Dave began his career in product development at Intuit. Dave is a graduate of California State University, Chico.

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

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Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

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Upcoming Webinar

Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads

Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

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Facebook & Instagram for Travel Marketers

On our next Digital 101 webinar, Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram. Facebook Travel Account Manager and Sojern’s VP of Product cover best practices to ensure your social advertising campaigns are successful. In this webinar, you will learn how to leverage this powerful channel with over 3B monthly users to drive immediate impact to your business. We will discuss the difference between the feed vs stories, the different ad types, how to find your audiences, and review different pricing and performance metrics.

Our Digital 101 webinars is an educational series that gives travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

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Webinar Speakers

Michelle Martin

Account Manager, Facebook

Michelle Martin is an Account Manager on the travel team at Facebook focusing on the Transportation sub-vertical. She has enjoyed being at Facebook for the past two years building world-class partnerships across the travel vertical. Prior to Facebook, Michelle was on the New Business Ads Sales team at Google. Michelle is passionate about travel both personally and professionally. She is an avid hiker and her goal is to hike in every US National Park with the Great Smoky Mountains being next on the list.

Dave Goulden

Vice President, Product

Dave Goulden is responsible for product vision, strategy, and execution for this leader in travel marketing at Sojern. Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit. Recently, he served as Chief Product Officer for OneMarket, a tech spinout of Westfield Malls where he led the development of a unique Customer Activation Platform for retail. Dave began his career in product development at Intuit. Dave is a graduate of California State University, Chico.