Webinar Speakers
Michelle Martin
Michelle Martin is an Account Manager on the travel team at Facebook focusing on the Transportation sub-vertical. She has enjoyed being at Facebook for the past two years building world-class partnerships across the travel vertical. Prior to Facebook, Michelle was on the New Business Ads Sales team at Google. Michelle is passionate about travel both personally and professionally. She is an avid hiker and her goal is to hike in every US National Park with the Great Smoky Mountains being next on the list.
Dave Goulden
Dave Goulden is responsible for product vision, strategy, and execution for this leader in travel marketing at Sojern. Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit. Recently, he served as Chief Product Officer for OneMarket, a tech spinout of Westfield Malls where he led the development of a unique Customer Activation Platform for retail. Dave began his career in product development at Intuit. Dave is a graduate of California State University, Chico.
More On-Demand Webinars
We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today
Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.
How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective
Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy
Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads
Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.