On our next Digital 101 webinar, Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram. Facebook Travel Account Manager and Sojern’s VP of Product cover best practices to ensure your social advertising campaigns are successful. In this webinar, you will learn how to leverage this powerful channel with over 3B monthly users to drive immediate impact to your business. We will discuss the difference between the feed vs stories, the different ad types, how to find your audiences, and review different pricing and performance metrics.

Our Digital 101 webinars is an educational series that gives travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

What You'll Learn

Webinar Speakers

Michelle Martin

Account Manager, Facebook

Dave Goulden

Vice President, Product

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Facebook & Instagram for Travel Marketers

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On our next Digital 101 webinar, Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram. Facebook Travel Account Manager and Sojern’s VP of Product cover best practices to ensure your social advertising campaigns are successful. In this webinar, you will learn how to leverage this powerful channel with over 3B monthly users to drive immediate impact to your business. We will discuss the difference between the feed vs stories, the different ad types, how to find your audiences, and review different pricing and performance metrics.

Our Digital 101 webinars is an educational series that gives travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

What You'll Learn

Webinar Speakers

Michelle Martin

Account Manager, Facebook

Dave Goulden

Vice President, Product

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.