Latest Press Releases & Highlights
RateGain Consolidates MarTech Capabilities Under Sojern, Creating The World’s Largest Source of Travel Intent Data
RateGain unifies Adara and Sojern, creating the largest global travel intent data platform.
The great curation debate: myths, facts & the case for a vertical approach
The Drum explores the great curation debate: myths, facts & the case for a vertical approach. Learn how this impacts travel marketing and industry trends.
From volume to value: how programmatic curation drives better results in travel marketing
The Drum explores from volume to value: how programmatic curation drives better results in travel marketing. Learn how this impacts travel marketing and industry trends.
Explore Press Releases & Highlights
Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
Sojern’s 2026 State of Destination Marketing report reveals how DMOs are prioritizing economic impact, ROI, and AI amid rising performance pressure.
Sojern, Red Roof Expand Relationship with AI Concierge Rollout
Sojern and Red Roof expand their partnership with the adoption of AI Concierge, enhancing guest engagement and hotel operations across Red Roof properties.
Sojern Named Best Digital Marketing Agency in the 2026 HotelTechAwards
Sojern has been named Best Digital Marketing Agency in the 2026 HotelTechAwards, recognising customer-led excellence in AI-powered hospitality marketing.
RateGain Completes Acquisition of Sojern to Power the Next Phase of AI-Powered Growth in Travel and Hospitality
RateGain finalizes its acquisition of Sojern, creating a global AI-powered travel technology leader serving 13,000 hospitality and travel brands.
Sojern Introduces Inaugural European Destinations Advisory Board in Paris
SAN FRANCISCO – October 28, 2025 – Sojern , the leading AI-powered marketing platform built for hospitality, is thrilled to announce the formation of...
Holiday Travel Trends 2025: Cost, Comfort, and Closer-to-Home Trips
Explore Sojern’s 2025 holiday travel trends report—cost-conscious travelers, short-haul demand, and the return of Chinese outbound travel.
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Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation
Discover how Sojern and PubMatic’s new partnership enhances travel marketers' ability to reach high-intent audiences through advanced data curation and programmatic innovation.
Sojern and HotelKey Launch Market Leading Real-Time Guest Feedback Integration During HITEC 2025
Sojern and HotelKey announce a groundbreaking real-time guest feedback integration during HITEC 2025—empowering hoteliers with instant insights to elevate guest experiences.
Turning the heat into high margin: How boutique hotels can ride the European influx this summer
Boutique Hotelier explores turning the heat into high margin: how boutique hotels can ride the european influx this summer. Learn how this impacts travel marketing and industry trends.
The great curation debate: myths, facts & the case for a vertical approach
The Drum explores the great curation debate: myths, facts & the case for a vertical approach. Learn how this impacts travel marketing and industry trends.
Coolcations, Comebacks and Culture: What’s Shaping Global Summer Travel in 2025
Discover how travelers are adapting to global uncertainty, heatwaves, and cultural pull—plus where demand is rising across the US, Europe, and APAC.
Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern is named Global Marketing Partner by The Ascott Limited to elevate digital performance, boost direct bookings, and drive global brand growth.
Sojern Introduces New Members to Destinations Advisory Board During Florida Meeting
Sojern announces new members joining its Destinations Advisory Board during a recent meeting in Florida, reinforcing its commitment to innovation
From volume to value: how programmatic curation drives better results in travel marketing
The Drum explores from volume to value: how programmatic curation drives better results in travel marketing. Learn how this impacts travel marketing and industry trends.
Bypass the delete button: How to get your email marketing strategy right
Boutique Hotelier explores bypass the delete button: how to get your email marketing strategy right. Learn how this impacts travel marketing and industry trends.
Sojern Introduces Fully Managed Email Campaigns—Hoteliers Pay for Performance
Sojern introduces fully managed email campaigns for hoteliers, offering a pay-for-performance model to drive direct bookings and maximize revenue.
Sojern Unveils its 2025 State of Destination Marketing Report
Discover key insights in Sojern's 2025 State of Destination Marketing Report. Explore data-driven strategies for tourism success. Read more now!
Can curation provide a green solution to third-party cookie woes?
The Drum explores can curation provide a green solution to third-party cookie woes?. Learn how this impacts travel marketing and industry trends.
Make 2025 the year you futureproof your travel brand
The Drum explores make 2025 the year you futureproof your travel brand. Learn how this impacts travel marketing and industry trends.
Travel marketing experts on Google's dominance in the face of AI
PhocusWire explores travel marketing experts on google's dominance in the face of ai. Learn how this impacts travel marketing and industry trends.
The Top Digital Marketing Travel Trends For 2025—And Why This Matters Across Industries
https://Forbes Technology Council explores the top digital marketing travel trends for 2025—and why this matters across industries. Learn how this impacts travel marketing and industry trends.
Long live curation … the answer to capturing holiday travel revenue?
Campaign Middle East explores long live curation … the answer to capturing holiday travel revenue?. Learn how this impacts travel marketing and industry trends.
Sojern and Cloudbeds Announce New Integration at World Travel Market 2024
Sojern and Cloudbeds announce a new integration to pair Sojern’s hotel marketing and guest experience solutions with Cloudbeds' booking engine technology.
Struggling to boost profitability? For hotel marketers, success lies in first-party data
The Drum explores struggling to boost profitability? for hotel marketers, success lies in first-party data. Learn how this impacts travel marketing and industry trends.
Red Roof® Partners with Sojern as Part of Strategic Plan to Elevate the Brand
Sojern, announces its partnership with Red Roof, a leader in economy lodging, to use its Reputation Manager solution
Travelers Are Spending Big This Holiday Season–With Higher Expectations Than Ever
This holiday season, travelers are spending more than ever, while expecting elevated experiences, premium services, and greater value for their trips.
The intersection of delight and satisfaction: How hoteliers can improve the guest experience and subsequent profit margins
Boutique Hotelier explores the intersection of delight and satisfaction: how hoteliers can improve the guest experience and subsequent profit margins. Learn how this impacts travel marketing and industry trends.
Three Ways Industries Everywhere Can Benefit From Travel AI Expertise
Forbes Technology Council explores three ways industries everywhere can benefit from travel ai expertise. Learn how this impacts travel marketing and industry trends.
A not-so-cookieless world is here - here's what it means for marketers
The Drum explores a not-so-cookieless world is here - here's what it means for marketers. Learn how this impacts travel marketing and industry trends.
Cookieless is toast: What can travel marketers do to stay ahead?
PhocusWire explores cookieless is toast: what can travel marketers do to stay ahead?. Learn how this impacts travel marketing and industry trends.
How embracing a creator mentality can bolster travel marketing
PhocusWire explores how embracing a creator mentality can bolster travel marketing. Learn how this impacts travel marketing and industry trends.
With or without cookies, travel marketers must prioritise first party data
Web In Travel explores with or without cookies, travel marketers must prioritise first party data. Learn how this impacts travel marketing and industry trends.
The Loyalty Loop: How to turn prospects into customers and customers into advocates
Boutique Hotelier explores the loyalty loop: how to turn prospects into customers and customers into advocates. Learn how this impacts travel marketing and industry trends.
Top Technologies: The tools marketers need today to turn consumers into loyal customers
Hospitality Net explores top technologies: the tools marketers need today to turn consumers into loyal customers. Learn how this impacts travel marketing and industry trends.
THE ULTIMATE CHECKLIST: HOW DESTINATIONS CAN OFFER ACCESSIBLE TRAVEL EXPERIENCES
PhocusWire explores the ultimate checklist: how destinations can offer accessible travel experiences. Learn how this impacts travel marketing and industry trends.
How destination marketers should tackle overtourism
Campaign US explores how destination marketers should tackle overtourism. Learn how this impacts travel marketing and industry trends.
Curation is the answer to a cookieless world. Here’s why.
Campaign Middle East explores curation is the answer to a cookieless world. here’s why.. Learn how this impacts travel marketing and industry trends.
MIT to CTO: Pioneering Tech Innovations in Ad Tech with Carl Livadas
AnalyticsToday Podcast explores mit to cto: pioneering tech innovations in ad tech with carl livadas. Learn how this impacts travel marketing and industry trends.
Third-party cookies are crumbling - here’s how to prepare your advertising campaigns
The Drum explores third-party cookies are crumbling - here’s how to prepare your advertising campaigns. Learn how this impacts travel marketing and industry trends.
Everything You Need to Know About Planning a Trip to Paris This Summer
Condé Nast Traveller explores everything you need to know about planning a trip to paris this summer. Learn how this impacts travel marketing and industry trends.
Curation in travel: A personalized, private replacement for third-party cookies
The Drum explores curation in travel: a personalized, private replacement for third-party cookies. Learn how this impacts travel marketing and industry trends.
Combating cookieless: Why opt-in, people-based marketing will replace third-party cookies
The Drum explores combating cookieless: why opt-in, people-based marketing will replace third-party cookies. Learn how this impacts travel marketing and industry trends.
Paris Olympics Opening Ceremony—326,000 Crowd Is Security Nightmare
Forbes explores paris olympics opening ceremony—326,000 crowd is security nightmare. Learn how this impacts travel marketing and industry trends.
Visual Matrix Announces Integration Partnership with Sojern
Visual Matrix partners with Sojern for seamless integration
Going for gold: How travel marketers can capitalize on events to drive demand
The Drum explores going for gold: how travel marketers can capitalize on events to drive demand. Learn how this impacts travel marketing and industry trends.
Sojern Now Available on Oracle Cloud Marketplace
Sojern is now available on Oracle Cloud Marketplace, enhancing travel marketing capabilities. Read our press release for more details.
Three Ways Hotel Marketers Can Maintain Traveler Privacy While Filling Their Funnel
Forbes explores three ways hotel marketers can maintain traveler privacy while filling their funnel. Learn how this impacts travel marketing and industry trends.
Sojern Expands its Guest Experience Solutions to Europe
Sojern Extends Guest Experience Solutions to Europe, Enhancing Traveler Experiences
Sojern Elevates Guest Experience with HotelKey
Sojern Elevates Guest Experience with HotelKey
Sojern Introduces New Members to Destinations Advisory Board in New York City
Welcome New Members to Sojern's Destination Advisory Board
Hotelinking and Sojern partner to help hoteliers enhance direct guest communications and digital campaigns
Hotelinking collaborates with Sojern to empower hoteliers in improving direct guest communications and enhancing digital marketing campaigns
How Sojern Travel Marketing Platform Generated $10B In Bookings
WebsitePlanet.com explores how Sojern travel marketing platform generated $10b in bookings. Learn how this impacts travel marketing and industry trends.
France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics–with Americans Leading the Charge
Discover how travel demand is skyrocketing in France as the 2024 Summer Olympics approach, with Americans at the forefront.
HSMAI Honor Sojern With A Bronze Adrian Award For Outstanding Travel Marketing
SAN FRANCISCO – February 14, 2024 – Sojern was honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (...
US Media and Sojern Join Forces in Central and South America
São Paulo, 6 February 2024 - Sojern , the leading digital marketing platform built for travel, now counts on US Media for the commercialization of media...
Sojern Named Finalist in the Hotel Digital Marketing Category in the 2024 HotelTechAwards
SAN FRANCISCO – 9 January, 2024 – Sojern , the leading digital marketing platform built for travel, has been named a finalist in the Best Hotel...
The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door
HSMAI Insights Newsletter explores the complete guest experience: overcoming the top three challenges once they walk through the door. Learn how this impacts travel marketing and industry trends.
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern's State of Destination Marketing 2024 Report
Sojern Unveils Exciting Travel Surge to South Africa: Spotlight on Growing Saudi Market, up 177% Year-on-Year, and Inclusive Tourism
Explore Sojern's insights on South Africa's booming travel, focusing on the Saudi market with a 177% YoY surge. Discover diverse traveller landscapes, inclusive
Optii Integrates With Sojern to Streamline Operations from Guest Requests to Fulfillment
Through the integration between Optii and Sojern’s Guest Experience Solutions, hoteliers can streamline, automate, manage, and measure
End of Year Holidays 2023: Sojern Unveils French Christmas Travel Trends
Sojern shares French Christmas travel trends for 2023
México, uno de los destinos preferidos de los Estadounidenses para las fiestas decembrinas
Mexico Holiday Trends: Christmas and More
Sojern at TTG: A Positive Summer, But Not Reaching Pre-Pandemic Results
Italy Insights: Summer Travel Trends, Christmas Bookings, and More
Flight Bookings to Singapore Ahead of Grand Prix Reveal a 63% Year-On-Year Surge
Discover travel insights ahead of Singapore's Grand Prix with Sojern's data analysis. Learn about flight bookings, travel dynamics, and more.
Sojern and Profitroom Join Forces to Drive Direct Hotel Bookings
Uniting forces, Sojern & Profitroom drive direct bookings. Elevate your hotel's reach with two industry-leading platforms.
Sojern Expands Travel Marketing Platform with Acquisition of VenueLytics
PhocusWire explores Sojern expands travel marketing platform with acquisition of venuelytics. Learn how this impacts travel marketing and industry trends.
Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking
Skift explores Sojern expands into new hotel tech via acquisition. here’s the thinking. Learn how this impacts travel marketing and industry trends.
Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry
Sojern enhances its platform with VenueLytics integration. Elevate guest experiences with seamless tech innovation.
The Rise of AI in Travel: What it means now and in the future
Enterprise Viewpoint explores the rise of ai in travel: what it means now and in the future. Learn how this impacts travel marketing and industry trends.
Sojern Announces Platform Enhancements to AI-Powered Audiences
Unveiling enhanced AI-powered audiences on Sojern's travel marketing platform. Elevate engagement and conversion with data-driven precision.
Estadounidenses y Canadienses eligen México como destino para vacacionar en verano
Los viajeros estadounidenses eligen destinos en Europa para el verano. Descubre sus preferencias en este año de viajes.
First-Party Data & Context: How to Get Personalization and Privacy at Scale
Hospitality Tech explores first-party data & context: how to get personalization and privacy at scale. Learn how this impacts travel marketing and industry trends.
Strikes Impact Tourism, But France Still Wins, Even If Travelers Lose
Forbes explores strikes impact tourism, but france still wins, even if travelers lose. Learn how this impacts travel marketing and industry trends.
Italy second top European country for global travellers this coming summer
Italy emerges as a top global summer destination. Discover why travelers are captivated by its allure, as Sojern analyzes travel intentions.
Sojern’s Data Reveals South African Tourism Industry on Path to Recovery
Discover promising signs of recovery in the South African tourism sector through Sojern's latest market insights. Learn about booking trends and travel behavior
Summer Holidays: France and Europe more attractive than ever for travellers from the United States
American travelers embrace Europe this summer. Discover the trending destinations and preferred journeys for this season.
España está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?
Smart Travel News explores españa está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?. Learn how this impacts travel marketing and industry trends.
Chinese travellers are back and demand for domestic stays remains high
Boutique Hotelier explores chinese travellers are back and demand for domestic stays remains high. Learn how this impacts travel marketing and industry trends.
Driving Demand and Loyalty in a Permission-Based World
HSMAI explores driving demand and loyalty in a permission-based world. Learn how this impacts travel marketing and industry trends.
Sojern and Xcaliber Collaborate To Drive Direct Bookings and Increase Revenue for Asia-Pacific Hotels
Sojern and Xcaliber collaborate for direct bookings in Asia-Pacific. Amplify revenue and guest experiences with this dynamic partnership.
Semana Santa 2023: Aumenta el número de viajeros nacionales y extranjeros para disfrutar de las playas en México
Viajeros anticipan sus vacaciones de Semana Santa 2023. Explora las tendencias de reservas y preferencias de viaje en México.
TTG Conversations: Five Questions with Kurt Weinsheimer (AI + ChatGPT)
TTG Asia explores ttg conversations: five questions with kurt weinsheimer (ai + chatgpt). Learn how this impacts travel marketing and industry trends.
Sojern's Romozzi: Invest in Big Data (AI + ChatGPT)
Lagenzia Di Viaggi explores Sojern's romozzi: invest in big data (ai + chatgpt). Learn how this impacts travel marketing and industry trends.
Middle East Set to Be One of the Fastest-Growing Airline Markets
Skift explores middle east set to be one of the fastest-growing airline markets. Learn how this impacts travel marketing and industry trends.
Sojern Announces 2023 Additions to Tourism Advisory Board
Sojern's 2023 Tourism Advisory Board welcomes influential leaders. Embrace expertise shaping the future of travel solutions.
France, a Very Popular Destination This Year According to Data Analyzed by Sojern
French hotel sector thrives despite challenges. Explore the positive trends and insights from Sojern's data analysis.
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Hotel Online explores Sojern recognized for excellence in digital marketing by hotel tech report. Learn how this impacts travel marketing and industry trends.
Latest Sojern Data Sees Middle East Sustaining World Cup Travel Intent
Middle East continues World Cup travel momentum. Dive into the latest data insights on the region's travel trends.
Tourisme en France : Sojern livre ses données analysées pour 2023
Voyages Strategie explores tourisme en france : Sojern livre ses données analysées pour 2023. Learn how this impacts travel marketing and industry trends.
Using First-Party Data to Find Success in a Cookieless World
All Tech Magazine explores using first-party data to find success in a cookieless world. Learn how this impacts travel marketing and industry trends.
Un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar
Smart Travel News explores un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar. Learn how this impacts travel marketing and industry trends.
From AI to Google: 5 Truths for Travel Marketers in 2023
PhocusWire explores from ai to google: 5 truths for travel marketers in 2023. Learn how this impacts travel marketing and industry trends.
Sojern Expands Leadership Team With Strategic New Hires
Sojern hires strategic leaders for travel recovery. Meet the new additions propelling innovation and growth.
How Travel Brands Can Activate First Party Data
PhocusWire explores how travel brands can activate first party data. Learn how this impacts travel marketing and industry trends.
How Hoteliers Should Prepare for a Cookieless World Using First-Party Data
Biz Community explores how hoteliers should prepare for a cookieless world using first-party data. Learn how this impacts travel marketing and industry trends.
What Will ChatGPT Mean for the Travel Industry
PhocusWire explores what will chatgpt mean for the travel industry. Learn how this impacts travel marketing and industry trends.
Flight bookings to Asia-Pacific up 250% ahead of Chinese New Year: Sojern
TTG Asia explores flight bookings to asia-pacific up 250% ahead of chinese new year: Sojern. Learn how this impacts travel marketing and industry trends.
Flight Bookings to Asia-Pacific Up 250% Ahead of Chinese New Year Despite Inflation Highs
Strong global travel intent for Asia-Pacific ahead of Chinese New Year. Sojern data reveals impressive flight booking trends.
Sojern and PUSHTech™ Collaborate To Better Support Partners First-Party Data Strategies
Sojern and PUSHTech™ join forces for first-party data success. Elevate data-driven strategies with this innovative partnership.
Tourism and Holidays, a Return to Normal Travel Despite Inflation
Despite inflation, tourism sees a return to normalcy. Sojern data reflects increased interest in domestic and international travel.
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