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Introduction
Hotel NANTA partnered with Sojern to increase their website traffic and direct bookings. Within a span of 10 months, Sojern generated over KRW 31,719,570 in direct booking revenue, doubled overall direct bookings, and increased hotel homepage traffic to an average of 1,100 visits per day.
Objectives
Since opening, the hotel’s brand marketing team had to work extra hard on brand awareness, as hotel NANTA is an independent boutique hotel. The team knew that the lowest cost of acquisition was through their brand.com where the best rate is offered, but needed to increase website traffic in order to boost direct bookings. Mr. Kim, their Assistant Manager of Brand Marketing, partnered with Sojern in December 2018 in order to achieve this.
"Since the hotel opened, we struggled with brand awareness. With Sojern, we saw a huge difference in terms of website traffic and direct bookings."
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Solution
In 10 months, Sojern drove 241 booked stays worth KRW 31,719,570 in direct booking revenue. Moreover, the Average Daily Rate (ADR) from their direct bookings is the highest among other distribution channels. “Prior to our partnership with Sojern, about 5% of our total online business was direct,” explains Mr. Kim, “and over the past 10 months, we’ve been able to grow that to more than 10%.” Hotel NANTA achieved this with Sojern’s Pay on the Stay commission model for independent properties, so Mr. Kim doesn’t have to worry about paying for cancellations or no-shows.
About the Partnership
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"Since the hotel opened, we struggled with brand awareness. With Sojern, we saw a huge difference in terms of website traffic and direct bookings."
