With global vaccination efforts, travel has slowly begun to rebound, and pent up demand is driving bookings up. As things begin to pick back up, how has traveler behavior changed? PlaceIQ’s EVP of Strategy joins Sojern’s Data Insights team to dig into 2021 travel search and booking data. PlaceIQ will bring real-world perspectives from US movement data and consumer behavior, to view alongside Sojern's online travel and booking data, allowing attendees to gain an understanding of current travel behavior, demand, and how travel is rebounding. We will also discuss how marketers can use these insights to better plan their summer and fall 2021 marketing campaigns and will end with a live Q&A for attendees to ask the experts their questions.
Webinar Speakers
Drew Breunig
EVP Strategy, PlaceIQ
Drew leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence.
Jessica Cook
She/Her
Lead Data Analyst, Travel Insights, Sojern
Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.
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With global vaccination efforts, travel has slowly begun to rebound, and pent up demand is driving bookings up. As things begin to pick back up, how has traveler behavior changed? PlaceIQ’s EVP of Strategy joins Sojern’s Data Insights team to dig into 2021 travel search and booking data. PlaceIQ will bring real-world perspectives from US movement data and consumer behavior, to view alongside Sojern's online travel and booking data, allowing attendees to gain an understanding of current travel behavior, demand, and how travel is rebounding. We will also discuss how marketers can use these insights to better plan their summer and fall 2021 marketing campaigns and will end with a live Q&A for attendees to ask the experts their questions.
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Webinar Speakers
Drew Breunig
EVP Strategy, PlaceIQ
Drew leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence.
Jessica Cook
Lead Data Analyst, Travel Insights, Sojern
Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.
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