Blue Hawaiian Helicopters and Sojern Partner to Drive an 8X ROI While Scaling Spend

Blue Hawaiian Helicopters partnered with Sojern in May of 2019 to get their brand in front of travelers who were going on vacation to Hawaii. Sojern delivered above an 8:1 ROI through a strategy of online display advertising to help increase Blue Hawaiian’s revenue, drive brand awareness and be top of mind when a traveler was looking to book a helicopter tour.

Goal

Blue Hawaiian Helicopters was challenged with spending marketing dollars in a measurable way, while investing more online. A lot of their budget was going towards print ads and SEM on Google. Kyu Yi, Director of Revenue Strategy, was brought onboard to explore new options and help drive additional revenue. The company made a sizeable investment in a redesign of its website for the first time in a decade, so it was important to drive direct sales and showcase the new videos and website features.

Solution

The campaign met and exceeded the 8:1 ROI goal. In August, which is high season for Blue Hawaiian, the campaign saw a 24:1 ROI, all while scaling spend. “The ideal outcome was to see results close to what we’ve been seeing on our Google SEM and our Sojern campaign has met or beat those results since May,” Yi said, “The campaign also saw a lot of conversions from the clicks, so we’re getting a much more relevant customer.”