Introduction
A leading London rail service needed to rebuild passenger demand following COVID while restoring the performance of its Always On campaign. At the same time, the operator sought to expand beyond domestic travelers into international markets, where previous campaigns had struggled to deliver results.
Objectives
The rail operator aimed to restore passenger demand, maintain strong return on investment, expand into international markets, and improve campaign performance during its transition to third-party attribution.
Solution
Sojern combined traveler intent data with behavioral insights to identify and re-engage users who had abandoned the booking journey. By refining audience targeting around traveler motivations and tailoring creative messaging accordingly, Sojern reached high-propensity travelers with relevant, brand-led campaigns. Continuous optimization throughout the campaign improved efficiency, expanded international reach, and consistently delivered performance above benchmark expectations.
About the Partnership
Host:
Agency:
Co-Op Partner:
Co-Op Partner:
Co-Op Partner:
