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Sojern’s COVID-19 Webinar Series: Managing Customer Expectations to Aid in Recovery

As hotels and attractions adapt their offerings in line with COVID-19 regulations, customers need to be kept informed. Travelers are, and will be, cautious of travel for some time and are looking for information and reassurance about what to expect upon arrival. In this webinar, we look at what hotels and attractions should be doing to help set and manage those customer expectations during these uncertain and fluid times. Sine Scott, Executive Director, E-Commerce at Accor, joins Sojern to discuss what they have been doing and will cover best practices on setting and managing expectations during the pandemic. We explore the different channels that guests expectations are set on and how travel marketers can best manage those. Learn actionable takeaways that you can implement to your marketing campaigns today.

Please download the slides here. For real-time insights specific to your region or country, check out our insights dashboard.

Webinar Speakers

Chris Blaine

Chris Blaine

Vice President, Europe, Middle East And Africa

See Bio
Jessica Cook

Jessica Cook

Lead Data Analyst, Travel Insights, Sojern

See Bio
Sine Scott

Sine Scott

Executive Director, Ecommerce, Accor

See Bio

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COVID-19: Managing Customer Expectations for Hotels and Attractions During the Pandemic

Sojern’s COVID-19 Webinar Series: Managing Customer Expectations to Aid in Recovery

As hotels and attractions adapt their offerings in line with COVID-19 regulations, customers need to be kept informed. Travelers are, and will be, cautious of travel for some time and are looking for information and reassurance about what to expect upon arrival. In this webinar, we look at what hotels and attractions should be doing to help set and manage those customer expectations during these uncertain and fluid times. Sine Scott, Executive Director, E-Commerce at Accor, joins Sojern to discuss what they have been doing and will cover best practices on setting and managing expectations during the pandemic. We explore the different channels that guests expectations are set on and how travel marketers can best manage those. Learn actionable takeaways that you can implement to your marketing campaigns today.

Please download the slides here. For real-time insights specific to your region or country, check out our insights dashboard.

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Webinar Speakers

Chris Blaine

Vice President, Europe, Middle East And Africa

Chris Blaine is the head of Sojern’s EMEA team, leveraging his sales, marketing and customer care expertise to expand Sojern’s footprint as the provider of digital marketing solutions for the travel industry. Chris brings more than 17 years of global experience in launching new businesses and building high-performing teams. Prior to Sojern, Chris held leadership roles in both sales and marketing at Dell and Intuit, as well as leading the US mobile advertising group for Phunware. Chris holds a Master’s in business administration from The College of William & Mary and a Bachelor of Fine Arts degree in musical theater from Syracuse University.

Jessica Cook

Lead Data Analyst, Travel Insights, Sojern

Jessica is a travel data guru. She brings 7 years of experience in the business intelligence and analytics field and has previously worked for AmerisourceBergen and Rafter. She is committed to driving thought leadership and understanding trends in customer behavior around travel.

Sine Scott

Executive Director, Ecommerce, Accor