Sojern Offers New Insights on 2018 Travel Around the Globe

March 8, 2018

It’s a New Year, so along with a ‘new you,’ we’ve also got a new Global Travel Insights report. In this latest project, we look back at travel planning for the end of 2017, as well as look forward into 2018. Here are three of the hottest travel trends happening right now:

1. Labor Day planning has begun around the world.

Countries in Europe and Latin America celebrate International Workers’ Day, Labor Day, Labour Day, or May Day on May 1 with days off of work. We are already seeing early planners search for vacations for this long weekend.

Read the full report to find out how you can effectively engage these early Labor Day planners now.

2. Mexico is a hot spot for early North American Spring planners.

Warm destinations are enjoying early Spring Break searches, including Mexico. Looking forward to searches for Q1 (January, February, and March), we see Cancun, Guadalajara, and Mexico City all make the top long-haul search list for North Americans.

How can you work to ensure these early planners consider your destination? Get the full report for guidance.

3. Early APAC holiday planning is underway.

We see, for example, that early planners are already looking to leave on April 28—the start of Golden Week. Cities like Tokyo, Osaka, and Okinawa are already seeing enough early searches to make the list of top 10 destinations for April. With Tomb Sweeping Day on April 5, we also see searches for departures peak on April 4.

Want to get in front of these early searchers? We’ve got advice on which channels to activate in the full report.


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About Catlyn Origitano

Catlyn is Sojern's Director SMB & Tourism Go to Market. She loves playing video games and hiking with her dog, Dottie. Her favorite part of travel is the food, preferring street food to fine dining. She holds a PhD in Philosophy.

Catlyn Origitano About the author

Catlyn is Sojern's Director SMB & Tourism Go to Market. She loves playing video games and hiking with her dog, Dottie. Her favorite part of travel is the food, preferring street food to fine dining. She holds a PhD in Philosophy.