We all know we are supposed to be ‘data-driven’ in our decision making, but what exactly does that mean? In this eBook, Sojern and SiteMinder team up to offer boutique hoteliers industry-leading advice on how to use data to increase direct bookings and drive more revenue. In it, we explain:

  • Why data is essential to driving direct bookings
  • How to use your hotel’s data and third-party data to find and retain guests
  • What goes into creating a data-driven pricing strategy that delivers