Sojern’s State of the Industry:
The 2019 Report on Travel Advertising

Perspectives from 600+ Travel Marketers Around the World

47%

of ad budget was spent on digital in 2018

46%

say top challenge is delivering personalized ads in real-time

61%

leverage data for the ability to target based on traveler intent

Keys to Success in an Evolving Digital Landscape

“We can’t be satisfied with the way we’ve always done things, and especially in digital media, things evolve so quickly, we’ve always got to be looking for an edge and trying to stay ahead of the competition.”

Peter Giorgi
Chief Marketing Officer, Celebrity Cruises

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Ed Stevenson Sojern

Video: Focus On The Travel Intent Journey

Blog: Personalization in Travel Marketing –
Moving Beyond the Buzzword