Digital 101 Webinar Series: Introduction to Programmatic Display for Travel Marketing

November 4, 2020

Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.

Please download the slides here.

About Christy Jobman

Christy is Sojern's Marketing Manager, US, Canada, & LATAM. She loves all things communications and she's so happy to be using the Communications/Journalism degree she earned at the University of Nebraska at Omaha. When she's not building relationships and cross collaborating to build out collateral for the sales teams and account managers at Sojern, she's coaching at her gym, dabbling in the non-profits world, exploring, and cooking new dishes.

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