Retargeting in the Cookieless World

Cookieless World Webinar Series

Thursday, April 15th, 11:00AM GST / 15:00 SGT, GMT +8

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Sojern’s Cookieless World Webinar Series

The third webinar in our Cookieless World Series will cover one of the most relied upon marketing techniques–retargeting. In this webinar we will look at how 3rd party cookies support retargeting today, and what it will look like in the cookieless world. Cendyn’s VP of Digital Marketing Media & Analytics joins Sojern’s Chief Revenue Officer to discuss how this change will impact travel marketers, what retargeting solutions will replace the 3rd party cookie, and how they can prepare to make sure this essential advertising strategy continues to perform when 3rd party cookies are sunsetted.

Hosted By:

Tina Markowitz, VP Digital Marketing Media & Analytics, Cendyn

Tina Markowitz oversees the data-driven digital strategy of Cendyn’s hospitality customers. Tina provides clients with both holistic and innovative digital planning to achieve business goals and deliver results. With over 10 years in integrated digital marketing leadership positions, Markowitz previously held positions at Zimmerman Advertising, with former roles at SapientNitro, Media Storm and Time, Inc.

Noreen Henry, CRO, Sojern

Noreen Henry oversees the global commercial team, including sales, operations and product partnerships for Sojern’s Enterprise and SMB business units. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, CRO at DHISCO, and as a SVP at Travelocity Global. She also served on the board of directors with HSMAI and as a vice president with HEDNA.