Fresh Perspectives on Travel, Technology, & Trends

Attractions need to adapt by adjusting digital marketing strategies

Shift budget towards direct bookings and away from third-party providers.

Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.

Take advantage of quick wins when improving your digital marketing

Take advantage of emerging technologies to see huge growth in 2020.

Google plans to eliminate third-party cookies within Chrome.

Break through all of the noise to set and manage realistic expectations.

Tips to make it as easy as possible for your customers to book with you.

Cady Wolf shares her top five ways for empowering women.

Tour and activity operators can drive direct bookings to their site.

Data-driven marketing should be at the root of every decision you make.

Maximize the potential of your destination marketing co-op.

Our top five findings can dramatically improve campaign performance.

Over 600 travel marketers weighed in on the biggest marketing challenges.

SGB was created with the idea of making a global impact on a local level.

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

Facebook Ad Usage is Increasing Across All Formats

Sojern is dedicated to increasing representation of women in STEM.

Utilize native as an effective ad format for connecting with users.

Many DMOs turn to social media to inspire people through visual media.

Instagram has forever changed how people engage with each other.

Drive awareness and increase engagement with video advertising.

Women finding equal ground in leadership roles can make a major impact.

Create a smooth mobile experience for both the hotelier and their customer.

Sojern receives volunteering award from United Way of the Midlands.

Programmatic advertising is essential for travel marketers.

We partnered with the United Way of the Midlands to promote literacy.

Sojern was recently voted one of the Best Places to Work in Omaha.

Iowa City seeks to stand out in a competitive destination market.

Sojern secures a spot on Ad Age's Best Places to Work.

Richard Black shares how tourism can bounce back after mother nature hits.

Sojern is proud to share that we are an official-badged partner with Bing.

We are excited to announce a new level of partnership with Google.

Learn the difference between cookies and pixels, and using them together.