7 Tips for Your Advertising Creative During COVID-19 Recovery

Wednesday, September 23rd, 9AM PDT / 17:00 BST

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Sojern’s Travel Webinar Series

More than six months into the pandemic, what have we learned about what types of advertising copy and images drive bookings? In this webinar Corporate Director of Brand Marketing & PR at Valencia Hotel Group joins Sojern’s Creative Manager to share what they have learned through managing thousands of ad campaigns in the midst of this crisis. We will explore which ad creatives have performed best during these challenging times and give you actionable takeaways that you can apply to your creatives today. We will open it up to a live Q&A for attendees to ask the experts any questions.

Hosted by:

Amy Trench, Corporate Director of Branding, Marketing & PR at Valencia Hotel Group

Amy oversees and directs the brand's co-operative marketing efforts related to setting annual strategies for brand advertising and promotion, collective messaging, brand promotions, and public relations. Amy brings with her over 25 years of management in the luxury and upscale market of the hospitality industry. Before joining Valencia Hotel Group, Amy was the Director of Group Sales at the AAA Five Diamond, Omni Houston Hotel and for two consecutive years, Amy was recognized by Omni Hotels as Director of Revenue Manager for the Year.

Laura Barker, Creative Manager at Sojern

Laura is Sojern's Creative Manager, bringing over 10 years of graphic and web design experience to the team. At Sojern, Laura leads the Ad Design team and creative a/b testing strategy. As a creative and analytics driven individual, she prides herself on delivering engaging solutions to customers. Outside of the office Laura enjoys playing video games, reading, doting on her cats, and playing tag with her dog.