CTV is for Both Linear and Programmatic TV Buyers
October 31, 2019
With CTV linear TV buyers and programmatic buyers both have the opportunity to connect with travelers as they watch what they like when they like, and how they like.
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Articles: Ad Tech
The Role Creative Testing Plays in Data-Driven Marketing
October 1, 2019
Data-driven marketing should be at the root of every decision you make. Testing and implementing changes in real-time is the only way you can hope to improve your campaigns without extensive resources.
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5 Ways to Make Your Hotel Banner Ad Creative More Effective
September 9, 2019
Sojern continuously tests banner ads so that our clients benefit from creative best practices. Here’s what we’ve found.
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Cruise Travel Advertising Trends in 2019
August 21, 2019
Sojern’s 2019 State of the Travel Industry report shares perspectives from travel marketers around the world. Here are some trends for cruise.
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Why Travel Marketers Are Embracing Visual Storytelling
April 16, 2019
Consumers are turning to new forms of media for trip recommendations, and for travel marketers, this is an incredible opportunity to connect with consumers in new and exciting ways, such as visual storytelling.
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Facebook and Instagram Advertising for Travel: Key Trends Revealed
March 26, 2019
Sojern’s 2019 Report on Facebook and Instagram Advertising for Travel explains how Facebook and Instagram connects travel brands to travelers.
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3 Tips for Successful Native Ads
March 15, 2019
Learn how to use native ads to engage in-market travelers without being intrusive. Sojern shares three helpful tips on how to run successful native ads.
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Company Profile: Adphorus Applies Data Science to Human Behaviour
March 12, 2019
Travolution sat down with Volkan Cagsal, CEO and Founder of Adphorus, to learn how Adphorus applies data science to human behaviour.
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Using Data to Close Measurement Gaps
March 8, 2019
Without the data to make informed advertising decisions, the ability to accurately measure campaigns falls flat. Use data to close your measurement gaps.
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Key Trends Uncovered in Sojern’s 2019 Report on Travel Advertising
February 21, 2019
Sojern’s 2019 Report on Travel Advertising explains how travel marketers can effectively reach consumers in today’s ever-evolving digital landscape.
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