Search engine marketing (SEM), or paid search, can get attractions, tours, and activities more exposure and direct bookings from travelers as they plan their trip online or look for things to do while in your city.
Read More
Social media has grown in popularity over the past few years and many travel marketers see Facebook & Instagram as vital to the success of their digital marketing strategy.
Read More
Google plans to eliminate 3rd-party cookies within the Chrome browser ecosystem in two years. Here is how we plan to keep pace.
Read More
With CTV linear TV buyers and programmatic buyers both have the opportunity to connect with travelers as they watch what they like when they like, and how they like.
Read More
Data-driven marketing should be at the root of every decision you make. Testing and implementing changes in real-time is the only way you can hope to improve your campaigns without extensive resources.
Read More
Sojern continuously tests banner ads so that our clients benefit from creative best practices. Here’s what we’ve found.
Read More
Consumers are turning to new forms of media for trip recommendations, and for travel marketers, this is an incredible opportunity to connect with consumers in new and exciting ways, such as visual storytelling.
Read More
Sojern’s 2019 Report on Facebook and Instagram Advertising for Travel explains how Facebook and Instagram connects travel brands to travelers.
Read More
Learn how to use native ads to engage in-market travelers without being intrusive. Sojern shares three helpful tips on how to run successful native ads.
Read More
Without the data to make informed advertising decisions, the ability to accurately measure campaigns falls flat. Use data to close your measurement gaps.
Read More