3 Tips for Successful Native Ads
March 15, 2019
Learn how to use native ads to engage in-market travelers without being intrusive. Sojern shares three helpful tips on how to run successful native ads.
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Articles: Ad Tech
Company Profile: Adphorus Applies Data Science to Human Behaviour
March 12, 2019
Travolution sat down with Volkan Cagsal, CEO and Founder of Adphorus, to learn how Adphorus applies data science to human behaviour.
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Using Data to Close Measurement Gaps
March 8, 2019
Without the data to make informed advertising decisions, the ability to accurately measure campaigns falls flat. Use data to close your measurement gaps.
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Key Trends Uncovered in Sojern’s 2019 Report on Travel Advertising
February 21, 2019
Sojern’s 2019 Report on Travel Advertising explains how travel marketers can effectively reach consumers in today’s ever-evolving digital landscape.
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Personalization in Travel Marketing: Moving Beyond the Buzzword
January 25, 2019
Skift sat down with Kurt Weinsheimer, Chief Solutions Officer at Sojern, to dive into some of the 2019 Skift Megatrends around personalization.
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4 Benefits of Advertising with Connected TV
December 18, 2018
Reach a highly targeted audience and engage with in-market travelers through the power of CTV advertising.
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Dwindling Blockchain Hype, the Stagnation of Voice, and More Travel Tech Predictions for 2019
December 17, 2018
Travel tech predictions for 2019 are in. Stephen Taylor, SVP at Sojern, shares his predictions around voice-powered assistants, AI, blockchain, and chatbots in the next year.
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Using Video Ads to Reach Highly Targeted Audiences
December 11, 2018
Shifts in how video is distributed and consumed have opened the doors to new ways of video advertising. In order to reach and engage audiences, advertisers will need to adapt.
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Costly Facebook Advertising Mistakes that Travel Brands Should Avoid
November 7, 2018
Are travel advertisers making costly mistakes on Facebook? CEO of Adphorus, Volkan Cagsal, says yes and shares some tactics for avoiding them.
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Machine Learning for Travel Marketers
October 24, 2018
Machine Learning is making a big splash in many industries, including travel. Sojern’s own Carl Livadas, VP of Engineering and Data Science, and Stephen Taylor, SVP explain what this means for the travel industry.
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