Tourism boards help drive economic impact for a destination by capturing traveler intent in the moments that matter. Richard Black, GM of Tourism at Sojern, explains how DMOs can track attribution on their digital campaigns.
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In this blog, we will specifically look at the details needed for creating a hotel advertising campaign through Facebook Dynamic Ads for Travel.
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Facebook Dynamic Ads for Travel (DAT) is a specialized advertising format that enables marketers to personalize ads to people who are in process of planning a trip, across Facebook, Instagram, and the Facebook Audience Network.
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Gone are the days of simple conversion tracking when it comes to your marketing mix. Now there are multiple, and often complex, ways to track leads and attribute conversions. But how do you decide which attribution model will work best for you?
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Changes in the Search Engine Results Pages (SERPs) have de-emphasized the effectiveness of Search Engine Optimization (SEO) for your advertising campaigns.
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In the world of advertising, components of campaign management are always changing, evolving, and improving. With the recent change to AdWords conversion tracking, and a new user interface on the horizon, we want to keep you in the know on what to expect.
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Facebook reports that there are now over 4 million active advertisers using the social media giant to raise their brand awareness and generate more revenue. As a Facebook advertiser, this also means that the competition to get in front of their 2 billion monthly users is fierce.
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Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaign’s success. In Sojern’s attribution guide, we break down each model to make it a little easier to digest.
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In travel advertising, the creative elements on your ad can be your best asset in driving more conversions—we share how to inspire and engage with your creatives.
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Over the course of a year, trends come and go, especially within the digital travel advertising landscape. Nevertheless, here we highlight 5 key trends that will lead to a successful marketing strategy for hoteliers in the new year.
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