Articles: Ad Tech

Ad Tech

5 Ways to Make Your Hotel Banner Ad Creative More Effective

September 9, 2019

Sojern continuously tests banner ads so that our clients benefit from creative best practices. Here’s what we’ve found.

Ad Tech, Travel Marketing, Travel Trends, Blog

Cruise Travel Advertising Trends in 2019

August 21, 2019

Sojern’s 2019 State of the Travel Industry report shares perspectives from travel marketers around the world. Here are some trends for cruise.

Ad Tech

Why Travel Marketers Are Embracing Visual Storytelling

April 16, 2019

Consumers are turning to new forms of media for trip recommendations, and for travel marketers, this is an incredible opportunity to connect with consumers in new and exciting ways, such as visual storytelling.

Ad Tech

Facebook and Instagram Advertising for Travel: Key Trends Revealed

March 26, 2019

Sojern’s 2019 Report on Facebook and Instagram Advertising for Travel explains how Facebook and Instagram connects travel brands to travelers.

Ad Tech

3 Tips for Successful Native Ads

March 15, 2019

Learn how to use native ads to engage in-market travelers without being intrusive. Sojern shares three helpful tips on how to run successful native ads.

Ad Tech

Company Profile: Adphorus Applies Data Science to Human Behaviour

March 12, 2019

Travolution sat down with Volkan Cagsal, CEO and Founder of Adphorus, to learn how Adphorus applies data science to human behaviour.

Ad Tech

Using Data to Close Measurement Gaps

March 8, 2019

Without the data to make informed advertising decisions, the ability to accurately measure campaigns falls flat. Use data to close your measurement gaps.