4 Benefits of Advertising with Connected TV
December 18, 2018
Reach a highly targeted audience and engage with in-market travelers through the power of CTV advertising.
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Articles: Ad Tech
Dwindling Blockchain Hype, the Stagnation of Voice, and More Travel Tech Predictions for 2019
December 17, 2018
Travel tech predictions for 2019 are in. Stephen Taylor, SVP at Sojern, shares his predictions around voice-powered assistants, AI, blockchain, and chatbots in the next year.
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Using Video Ads to Reach Highly Targeted Audiences
December 11, 2018
Shifts in how video is distributed and consumed have opened the doors to new ways of video advertising. In order to reach and engage audiences, advertisers will need to adapt.
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Costly Facebook Advertising Mistakes that Travel Brands Should Avoid
November 7, 2018
Are travel advertisers making costly mistakes on Facebook? CEO of Adphorus, Volkan Cagsal, says yes and shares some tactics for avoiding them.
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Machine Learning for Travel Marketers
October 24, 2018
Machine Learning is making a big splash in many industries, including travel. Sojern’s own Carl Livadas, VP of Engineering and Data Science, and Stephen Taylor, SVP explain what this means for the travel industry.
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A DMO’s Guide to Attribution: Finding the Metrics that Matter
September 28, 2018
Tourism boards help drive economic impact for a destination by capturing traveler intent in the moments that matter. Richard Black, GM of Tourism at Sojern, explains how DMOs can track attribution on their digital campaigns.
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10 Misconceptions About Using Facebook Ads for Travel
September 17, 2018
Facebook provides a variety of ways to advertise to the traveler audience. Learn to solve the most common misconceptions.
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Personal Prospecting For Flights with Facebook Ads
September 14, 2018
Facebook updates their Facebook Dynamic Ads for Travel by adding Flight Ads for Prospecting—allowing travel marketers to target for prospecting.
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A Roadmap to Creating Travel Ads on Facebook
July 24, 2018
In this blog, we will specifically look at the details needed for creating a hotel advertising campaign through Facebook Dynamic Ads for Travel.
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Inspire the Desire to Book With Dynamic Creative
July 19, 2018
Dynamic ads allow marketers to serve highly personalized ads to in-market travelers. Here are some of the best ways marketers can drive direct bookings by using dynamic ads.
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