Gone are the days of simple conversion tracking when it comes to your marketing mix. Now there are multiple, and often complex, ways to track leads and attribute conversions. But how do you decide which attribution model will work best for you?
Read More
Changes in the Search Engine Results Pages (SERPs) have de-emphasized the effectiveness of Search Engine Optimization (SEO) for your advertising campaigns.
Read More
In the world of advertising, components of campaign management are always changing, evolving, and improving. With the recent change to AdWords conversion tracking, and a new user interface on the horizon, we want to keep you in the know on what to expect.
Read More
Facebook reports that there are now over 4 million active advertisers using the social media giant to raise their brand awareness and generate more revenue. As a Facebook advertiser, this also means that the competition to get in front of their 2 billion monthly users is fierce.
Read More
Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaign’s success. In Sojern’s attribution guide, we break down each model to make it a little easier to digest.
Read More
In travel advertising, the creative elements on your ad can be your best asset in driving more conversions—we share how to inspire and engage with your creatives.
Read More
Over the course of a year, trends come and go, especially within the digital travel advertising landscape. Nevertheless, here we highlight 5 key trends that will lead to a successful marketing strategy for hoteliers in the new year.
Read More
Pixels and cookies are the sources of tracking for your online marketing efforts so it's time we talk more about how they work.
Read More
From automated personal assistants to self-driving cars, the adoption of Artificial Intelligence (AI) in APAC is estimated to skyrocket 46.9% between 2016 and 2022. This is especially true in travel marketing.
Read More
Real-time personalization in digital advertising is growing, because the market demands it.
Read More