Articles: Hotel Marketing

Importance of Driving Direct Bookings for Independent Hoteliers

January 19, 2020

Independent hoteliers agree that driving direct bookings is their number one challenge. But why is it important? And what can they do to drive more?

Hotel Marketing

How to Influence Hotel Guests With a Multi-Channel Approach

September 12, 2019

Marketers must be able to shift their strategy in order to influence potential guests along the path to purchase using a multi-channel approach.

Hotel Marketing

5 Steps to Ensure Hotel Guests Share Experiences

February 11, 2019

Looking to create an experience at your hotel that guests cannot wait to share? Learn key tips of how toinspire your guests to share their delight and become a customer for life at your hotel.

Hotel Marketing

5 Tips To Attract and Commit Your Next Customer to Your Brand

January 17, 2019

We sat down with travel influencer, Taryn Weitzman, to learn how to use Instagram to inspire travel dreams through striking imagery and engaging videos.

Hotel Marketing

4 Ways to Streamline the Mobile Hotel Booking Process

November 13, 2018

The fastest way to improve your hotel booking rates on mobile devices is to ensure that the customer experience is streamlined.

Hotel Marketing

Inspire the Dream Today, Prepare for the Searches of Tomorrow

October 23, 2018

Estella Hale of SHR explains how hotel marketers can prepare for the travel searches of tomorrow by providing inspiration today.

Hotel Marketing

How to Anticipate Traveler Needs Over the Holidays

October 16, 2018

Use your holiday hotel marketing strategy to anticipate travel needs with personalized experiences to secure hotel bookings.

Hotel Marketing

Sharing the Passion for Direct Bookings

October 8, 2018

Improve relationships between marketing, digital, and revenue teams. Cady Wolf, VP of Strategic Accounts at Sojern, explained during 2018 Direct Booking Summit.