500+ Independent Hoteliers Weigh In On COVID-19 Recovery
May 26, 2020
Want to know what 500 hoteliers think about marketing after COVID-19? Read our customer survey results to find out.
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Articles: Hotel Marketing
Importance of Driving Direct Bookings for Independent Hoteliers
January 19, 2020
Independent hoteliers agree that driving direct bookings is their number one challenge. But why is it important? And what can they do to drive more?
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How to Influence Hotel Guests With a Multi-Channel Approach
September 12, 2019
Marketers must be able to shift their strategy in order to influence potential guests along the path to purchase using a multi-channel approach.
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5 Steps to Ensure Hotel Guests Share Experiences
February 11, 2019
Looking to create an experience at your hotel that guests cannot wait to share? Learn key tips of how toinspire your guests to share their delight and become a customer for life at your hotel.
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5 Tips To Attract and Commit Your Next Customer to Your Brand
January 17, 2019
We sat down with travel influencer, Taryn Weitzman, to learn how to use Instagram to inspire travel dreams through striking imagery and engaging videos.
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How Booking Behavior Varies Across Hotel Segments
November 27, 2018
Take a look at booking behaviors by hotel STR segments in our latest Hotel Insights Report and see how hoteliers can target a new type of traveler.
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4 Ways to Streamline the Mobile Hotel Booking Process
November 13, 2018
The fastest way to improve your hotel booking rates on mobile devices is to ensure that the customer experience is streamlined.
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Inspire the Dream Today, Prepare for the Searches of Tomorrow
October 23, 2018
Estella Hale of SHR explains how hotel marketers can prepare for the travel searches of tomorrow by providing inspiration today.
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Sharing the Passion for Direct Bookings
October 8, 2018
Improve relationships between marketing, digital, and revenue teams. Cady Wolf, VP of Strategic Accounts at Sojern, explained during 2018 Direct Booking Summit.
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Hotel Marketing Insights: Make an Impact During the Dreaming Stage
October 4, 2018
Sojern’s latest Hotel Insights Reports explains why hotel marketing strategies need to reach travelers early in the path to purchase.
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