How to Influence Hotel Guests With a Multi-Channel Approach
September 12, 2019
Marketers must be able to shift their strategy in order to influence potential guests along the path to purchase using a multi-channel approach.
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Articles: Hotel Marketing
5 Steps to Ensure Hotel Guests Share Experiences
February 11, 2019
Looking to create an experience at your hotel that guests cannot wait to share? Learn key tips of how toinspire your guests to share their delight and become a customer for life at your hotel.
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5 Tips To Attract and Commit Your Next Customer to Your Brand
January 17, 2019
We sat down with travel influencer, Taryn Weitzman, to learn how to use Instagram to inspire travel dreams through striking imagery and engaging videos.
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4 Ways to Streamline the Mobile Hotel Booking Process
November 13, 2018
The fastest way to improve your hotel booking rates on mobile devices is to ensure that the customer experience is streamlined.
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Inspire the Dream Today, Prepare for the Searches of Tomorrow
October 23, 2018
Estella Hale of SHR explains how hotel marketers can prepare for the travel searches of tomorrow by providing inspiration today.
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How to Anticipate Traveler Needs Over the Holidays
October 16, 2018
Use your holiday hotel marketing strategy to anticipate travel needs with personalized experiences to secure hotel bookings.
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Sharing the Passion for Direct Bookings
October 8, 2018
Improve relationships between marketing, digital, and revenue teams. Cady Wolf, VP of Strategic Accounts at Sojern, explained during 2018 Direct Booking Summit.
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Hotel Marketing Insights: Make an Impact During the Dreaming Stage
October 4, 2018
Sojern’s latest Hotel Insights Reports explains why hotel marketing strategies need to reach travelers early in the path to purchase.
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Create Magic with your Hotel Marketing this Holiday Season
September 18, 2018
Serve and delight throughout the holiday traveler’s booking process with a thoughtful holiday hotel marketing strategy.
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How Kilkenny Hibernian Hotel and Sojern Drive Over €14k in Direct Bookings
May 15, 2018
There is the old adage that it costs five times as much to attract a new customer as it does to keep an existing one. And while most hotels strive to build repeat business, some destinations, by their very nature, make this difficult to achieve.
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