Are You Ready for the 2020 Travel Spike?
November 11, 2019
Travel brands need to be present during all of January 2020. Travelers are already kicking off searches and bookings for Spring and Summer travel.
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Articles: Travel Trends
Skift and Sojern Report: 7 Digital Advertising Trends for the Travel Industry in 2020
September 5, 2019
The strategies, ad formats, and techniques industry marketers use to engage travelers are evolving.
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DMO Travel Advertising Trends in 2019
July 29, 2019
Sojern’s 2019 State of the Travel Industry report shares perspectives from travel marketers around the world. Here are some trends for DMOs.
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Travel Advertising Trends in Europe
July 10, 2019
Sojern’s 2019 European Report on Travel Advertising explains how travel marketers can reach consumers in today’s ever-evolving digital landscape.
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Never Miss a Booking with Real-Time Campaign Management
December 6, 2018
Explore insights from our 2018 Hotel Insights Report and learn why real-time campaign management is necessary for optimizing advertising efforts.
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How Booking Behavior Varies Across Hotel Segments
November 27, 2018
Take a look at booking behaviors by hotel STR segments in our latest Hotel Insights Report and see how hoteliers can target a new type of traveler.
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What’s Next in Destination Marketing?
October 17, 2018
Look beyond the borders of travel to see things in a different light for your destination marketing. Russell Young, Managing Director of APAC, explained how at Web in Travel, 2018.
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Sojern & Google’s Latest Collaboration Offers Insights into Inbound Australia and New Zealand Travel Trends
April 12, 2018
We teamed up with Google to look at inbound travel trends to Australia and New Zealand. Our latest report showcases mobile and cross-device trends, last-minute planning patterns, and market growth trends as well as takeaways so you can plan more strategic marketing campaigns.
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3 Insights Airlines Need to Know
March 14, 2018
Sojern is excited to release our Airline Report, where we take a deep dive into the airline industry to provide unparalleled insights on both airline markets and passengers themselves. Here is a sneak peek into three things you won’t want to miss from our latest report.
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Sojern Offers New Insights on 2018 Travel Around the Globe
March 8, 2018
Our first Global Travel Insights report of 2018 is live and full of data and techniques to engage with travelers around the world.
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