5 Insights Travel Marketers Need to Know for the Fall
August 3, 2017
Sojern's latest Global Travel Insights report is live, chock-full of trends and takeaways travel marketers need to know for their fall campaigns.
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Articles: Travel Trends
Sojern and Google Reveal the Latest MENA Travel Insights
July 25, 2017
Sojern and Google collaborate to present the latest traveller attitudes and behaviours for the Middle East and North Africa (MENA) region.
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Sojern’s Report Offers Insights into Europe’s Travel Powerhouses
July 10, 2017
Sojern’s latest Destination Report delves into the inbound and outbound trends for the United Kingdom and France to help travel marketers plan more effective campaigns.
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Sojern & Google Examine Japan Travel Trends in New Report
June 6, 2017
Sojern teamed up with Google to look at inbound travel trends to Japan. In our new report, we discuss mobile & cross-device trends, last-minute planning patterns, and market growth trends. Here you'll get key takeaways to reach inbound travelers to Japan.
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Top 3 Summer Travel Trends in the Middle East and Africa
May 9, 2017
Sojern’s newest Global Travel Insights report is out with all the summer travel trends you need to plan the most effective marketing campaigns. Here, we look at the Middle East and Africa. Looking to attract these travellers? Here are the top trends we’ve identified:
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3 Tips for Reaching European Travellers This Summer
May 2, 2017
It’s just starting to warm up in most parts of Europe, but our latest Global Travel Insights Report is out with the latest stats on where Europeans are looking to kick off their summer travels. Based on our findings, here are three tips for travel brands looking to reach Europeans as we move into summer.
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Why travel hasn’t solved its mobile problem
May 1, 2017
This article was published on April 26, 2017 in the print and online editions of Travel Weekly.
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4 Insights for North American Travel This Summer
April 27, 2017
Warm weather is upon us and summer vacation travel is heating up. Sojern’s latest Global Travel Insights Report takes a look back at how North Americans traveled in Q1 and dives into travel intent data for Q2. Here we highlight four insights:
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6 Trends Hoteliers Need to Pay Attention to This Year
April 25, 2017
Every industry experiences new trends and fads, some of which are ephemeral, like parachute pants in the 80s. Other trends are more permanent, like exceptional customer service. The hotel industry is no different.
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3 of the Fastest Rising Hotel Trends from Sojern and Google
April 13, 2017
We teamed up with Google for our latest report on the hotel industry. By working together, Sojern & Google see the path to hotel bookings in a new and exciting light. Here, we’ve highlighted three of the places the hotel industry is experiencing rapid growth and what you need to know to stay ahead of the game:
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