With our access to real-time traveler audiences and unmatched visibility into global travel demand, we are in a unique position to share current travel trends at the forefront of marketers’ minds. In this series we take a look at the data in order to aid travel marketers in their assessment of this worldwide event. Marketers can use these trends to inform their strategies during this period and be prepared for the recovery once the situation stabilizes.
With more than 90% of the world living in countries with travel restrictions, the world’s travel continues to stagnate, dropping to record lows as the world waits out the spread of COVID-19. The good news is that many in travel are using this time to innovate and take stock of their programs, from providing virtual tours to using robo cleaners to zap germs, thereby giving amazing experiences and solidifying connections to attentive at-home audiences.
This week, even with the recent good news of Norway expecting to open schools and universities by April 27, and Wuhan officially out of lockdown, we saw no great change in travel intent: each region’s descent continues to be steep and immediate.
How Tourism is Responding
In our second webinar, we discussed how the pandemic has impacted the tourism sector around the world, and shared some of the ways DMOs are responding. President of MMGY, Katie Briscoe, and Regional VP, US Verticals, at Sojern, Richard Black, took a look at the latest trends, and gave their perspective on when we might see recovery and how to plan for it.
You can also download the slides here.
We’ll continue to share more insights as we monitor the situation and provide recommendations in this series. For the rest of the COVID-19 insights series click here.