Sojern, Travel’s Direct Demand Engine, Earns Google Partner Status For Search, Mobile

August 10, 2017

As Google’s only Certified Marketing Partner for travel, based on our programmatic expertise, we are excited to announce a new level of partnership. Sojern is officially a badged Google Partner, with specializations in Search and Mobile advertising.

This distinction recognizes Sojern for our success in delivering high-value campaigns. It also gives us access to additional services, products, and information. Since Google provides these only to their badged Partners, we can further support and exceed our clients’ expectations.

Becoming a Google Partner

Achieving Google Partner status means Sojern has:

  • Demonstrated sustained skill and expertise,
  • Met Google ad spend requirements,
  • Delivered company, agency, and client revenue growth,
  • Grown our client base

Sojern’s badge includes specializations in Search and Mobile advertising. Specializations recognize companies that earn Partner status and demonstrate increased performance and product expertise in AdWords products.

Unique Pay-for-Performance SEM Model

After launching Search Engine Marketing (SEM) for independent hoteliers as part of our RevDirect™ service, our clients have seen incredible results, not only on the Search Engine Results Page (SERP), but also in direct bookings and revenue. Most models run SEM on a pay-per-click basis. Sojern only charges on clicks that turn into realized revenue. So, if a potential guest clicks on the ad but doesn’t book or books and later cancels, our client doesn’t pay a cent.

Banyan Tree Mayakoba, part of one of the world’s leading international operators in the hospitality and spa industry, partnered with Sojern in 2016. After adding SEM to their existing display campaign with Sojern, they drove an additional 140 direct bookings. In just five months, they enjoyed $500,000 in direct booking revenue and increased search ROI from 1.5:1 to 7:1. You can read more about the results here.

Sergio Serra, Area Director The Americas at Banyan Tree Hotels & Resorts, says, “It’s not a coin toss—it works because it is performance-based. That’s the beauty of it! The only SEM I run now is through Sojern.”

To learn more about partnering with Sojern, contact one of our experts today.


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About Scott McLin

Scott McLin is Sojern’s Product Manager. With a BS and MS in Management Science and Engineering at Stanford, Scott brings to Sojern 10 years experience in digital marketing, including SEM, display, remarketing Facebook, Twitter, and more. He honed his SEM skills at StubHub and eBay in 2007 and further refined them as an SEM consultant from 2009 to 2016 for companies like Virgin America, Dropbox, and Chevron. Scott is born and raised in the Bay Area and is a proud Warriors fan.

Scott McLin About the author

Scott McLin is Sojern’s Product Manager. With a BS and MS in Management Science and Engineering at Stanford, Scott brings to Sojern 10 years experience in digital marketing, including SEM, display, remarketing Facebook, Twitter, and more. He honed his SEM skills at StubHub and eBay in 2007 and further refined them as an SEM consultant from 2009 to 2016 for companies like Virgin America, Dropbox, and Chevron. Scott is born and raised in the Bay Area and is a proud Warriors fan.