Customer Success Stories Archives | Sojern

Articles: Customer Success Stories

Why You Should Geo Target Travelers Based on Intent

Your intentions are important. Whether you are in Omaha or San Francisco, New York or London, advertisers are interested in delivering ads that are relevant to a consumer’s destination intent. The ability to target your audience with real-time ads that are contextually appropriate to what they’re searching for increases the suitability of the ad and the chance for a direct response.

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