Blog

Read up on the latest digital marketing trends and insights to grow your travel business.

February 2, 2023

Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More

Pete Owens and David West share what makes the Dollywood brand special.

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DEI
DEI
Destination
Destination
Global
Global
Tourism
Tourism
November 10, 2022

How To Create Safe and Diverse Travel Experiences Within Your Destination

Destinations must create safe, welcoming, and inclusive spaces.

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Employee Branding
Employee Branding
Global
Global
Sojern Culture
Sojern Culture
November 8, 2022

Sojern Celebrates Diwali—The Hindu Festival of Lights

Sojernistas around the world came together to celebrate Diwali.

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Hotel
Hotel
Employee Branding
Employee Branding
November 2, 2022

Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role

Fitzgerald will align Sojern's hotel sales vertical in the Americas.

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Travel Trends
Travel Trends
Travel Intent
Travel Intent
Travel Insights
Travel Insights
Digital Marketing
Digital Marketing
Global
Global
October 27, 2022

Revenge Travel Continues with Holiday Bookings Up on 2021 Levels

Demand for holiday travel continues to be up from last year.

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Destination
Destination
Global
Global
Tourism
Tourism
Travel Recovery
Travel Recovery
October 25, 2022

Showcasing Your Destination's Sustainability Initiatives Online and Off

By using data, destination marketers can find their ideal travelers online.

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Digital Marketing
Digital Marketing
Hotel
Hotel
Metasearch
Metasearch
English
English
October 20, 2022

4 Key Questions to Ask When Evaluating Metasearch Providers

Key things to consider when evaluating metasearch providers.

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Travel Trends
Travel Trends
Travel Intent
Travel Intent
Travel Insights
Travel Insights
Middle East and Africa
Middle East and Africa
Digital Marketing
Digital Marketing
October 13, 2022

Final Travel Trends Ahead of World Cup Kickoff

The latest travel trends ahead of the 2022 World Cup.

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Digital Marketing
Digital Marketing
Global
Global
Sojern Culture
Sojern Culture
Employee Branding
Employee Branding
October 5, 2022

Founding Employees Speak to 15 Years of Innovation at Sojern

Congratulations to our founding employees on 15 years with Sojern!

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Hotel
Hotel
October 4, 2022

Sojern Recognized for Global Customer Support Capabilities by Hotel Tech Report

Sojern has earned Hotel Tech Report’s Level III GCSC.

Gain Even More Insight into Travel Marketing  with Sojern Reports

Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.

View Reports
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