Blog

Read up on the latest digital marketing trends and insights to grow your travel business.

October 5, 2022

Founding Employees Speak to 15 Years of Innovation at Sojern

Congratulations to our founding employees on 15 years with Sojern!

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Digital Marketing
Digital Marketing
Hotel
Hotel
Attraction
Attraction
Multichannel
Multichannel
August 25, 2022

Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

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Adtech
Adtech
August 24, 2022

How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

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Digital Marketing
Digital Marketing
Cookieless
Cookieless
Direct Bookings
Direct Bookings
Hotel
Hotel
August 18, 2022

Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

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Adtech
Adtech
Digital Marketing
Digital Marketing
English
English
Metasearch
Metasearch
Hotel
Hotel
August 9, 2022

5 Benefits of Using Metasearch to Advertise Your Hotel

Dig into these five benefits of having a metasearch presence.

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Booking Engine
Booking Engine
Direct Bookings
Direct Bookings
English
English
Hotel
Hotel
August 4, 2022

How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions

Our partners at SiteMinder share how to make the most of your data.

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Travel Trends
Travel Trends
Travel Intent
Travel Intent
Travel Insights
Travel Insights
Middle East and Africa
Middle East and Africa
International Travel
International Travel
August 1, 2022

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

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DEI
DEI
Sojern Women's Group
Sojern Women's Group
SoProud
SoProud
July 29, 2022

Introducing New Medical Travel Benefits for Employees

We changed our medical benefits to include a medical travel benefit.

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Digital Marketing
Digital Marketing
Direct Bookings
Direct Bookings
Hotel
Hotel
Cookieless
Cookieless
July 27, 2022

Generating Repeat Business with First-Party Data

Leverage first-party data and continue to drive production efficiently.

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Adtech
Adtech
English
English
Digital Marketing
Digital Marketing
July 22, 2022

Reaching the Right Travelers Starts With the Right Audiences

Quality over quantity is key and starts with finding the right audiences.

Gain Even More Insight into Travel Marketing  with Sojern Reports

Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.

View Reports
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