Blog

Read up on the latest digital marketing trends and insights to grow your travel business.

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A Spotlight on South African Travel Trends

Loosening restrictions in South Africa means an uptick in travel intent.

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Building a Diverse, Equitable, and Inclusive Sojern

We're educating our team to become advocates for change globally.

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Sojern Gives Back to Vauxhall City Farm in London

Sojern Gives Back: Volunteering at Vauxhall City Farm in London

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A Tactical Approach To A Cookieless Campaign

Time to prepare—Google Chrome will no longer support third-party cookies.

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Sojern Announces Global Parental Leave Policy Enhancing Pay For All Parents

Sojern makes significant adjustments to the Global Parental Leave Policy.

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Understanding and Honoring Juneteenth Through the Lens of Travel

Sojern commemorates the end of slavery and reflects on its impact.

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Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

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How To Increase Bookings in a Cookieless World

Third-party cookies are going away, whether hotel marketers like it or not.

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A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

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The Third-Party Cookie Is Crumbling - Now What?

Third-party cookies are going away, which will disrupt the travel industry.

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How Hoteliers Are Maximizing Revenue

We partnered with Skift to interview leading hoteliers around the world.

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Sojern Gives Back in Dublin

SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.

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European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

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Flexi Fridays Improve Culture‍

Flexi-Friday enables employees to focus on personal development.

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Using Mobile to Maximise Your Direct Booking Strategy

Learn how hoteliers can maximise direct bookings through mobile.

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US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

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Sojern Already Seeing a Spike in Travel Intent to Qatar for the 2022 World Cup

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

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Non faremo affari con la Russia

I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.

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Nous ne ferons pas affaire avec la Russie

Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.

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No haremos negocios con Rusia

Nuestros corazones están con la gente de Ucrania y aquellos afectados.

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We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

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Ad Creative Trends for 2022 Strategies

A review of creative trends we're seeing.

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Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

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Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Activate data in a cookieless world with multichannel campaigns.

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Preparing Your Data for a Cookieless World

Major internet browsers are no longer going to support third-party cookies.

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4 Ways to Simplify Your Website Design

Improve customer experiences and increase conversions through web design.

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Increase Your Website’s Readability in 3 Simple Steps

Create a consistent brand and optimize your website to increase bookings.

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How to Be Brand Consistent on Your Website and Beyond

Build awareness of your business through consistent branding.

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As Land Borders Reopen, Canadians Look to Come to the US

US announcement marks a massive boon for US tourism.

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Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

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Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

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300 Travel Marketers Weigh in on Digital Advertising

Partnering with WBR, we surveyed 300 travel marketers around the world.

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Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

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Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

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Navigating the Future of Data and Travel Marketing

We share the recipe for travel marketer success in a cookieless world.

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Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

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Sojern’s Award Winning Banner Ad Creative Services and Search Engine Marketing Offerings

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

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2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

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Accelerate Your Recovery: 6 Digital Ad Trends to Know

This year promises to see a surge in travel.

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A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

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COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

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COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

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Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

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Increasing Your Direct Bookings with Google’s Free Hotel Links

Google recently announced the release of a ‘Free Booking Links’ module.

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COVID-19: Insights on Travel Impact, Europe – March

There is still uncertainty around when travel restrictions will be lifted.

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COVID-19: Insights On Travel Impact, Asia Pacific - March

Domestic demand for travel improves across Asia Pacific.

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How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

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COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

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How Facebook & Instagram Ads Can Inspire Travel

Use Facebook and Instagram in your strategy to reach the right travelers.

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COVID-19: Insights on Travel Impact, Europe – February

Take a look at upcoming travel trends for the European summer.

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Paid Search Engine Marketing Guide for Hotels

Leverage Search Engine Marketing (SEM) for your hotel.

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Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

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COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

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COVID-19: Insights On Travel Impact, Asia Pacific - January

Lunar New Year leads to uptick in travel intent to Asia Pacific.

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COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

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COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

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COVID-19: Insights On Travel Impact, Asia Pacific - December

Travel intent to Asia Pacific changes with new vaccine announcements.

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COVID-19: Insights on Travel Impact, Europe – November

Domestic travel across Italy has shown significant growth.

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A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

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COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

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10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

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Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

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Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

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Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

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Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

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Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

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7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

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COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

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Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

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COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

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COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

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Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

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COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

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COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

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COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

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Drive Direct Bookings & Improve Your Hotel Website Now

Shift budget towards direct bookings and away from third-party providers.

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COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

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Sojern’s Perspective on Racial and Social Inequality

Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.

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COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)

We expect that the industry will recover in stages.

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COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

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COVID-19 Recovery Toolkit: How Hoteliers Can Set the Foundation for a Successful Recovery (Part 1)

Dive into your website and social media analytics to see historical trends.

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COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

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Digital Marketing Drives More Direct Bookings for Attractions

Take advantage of quick wins when improving your digital marketing

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500+ Independent Hoteliers Weigh In On COVID-19 Recovery

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

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COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]

Airlines including American Airlines, are prioritizing health and safety.

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COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

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COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

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COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

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Findings from The 2020 Report on Travel Advertising in North America

Take advantage of emerging technologies to see huge growth in 2020.

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No cookies? No problem. What’s Next for AdTech (and Sojern)

Google plans to eliminate third-party cookies within Chrome.

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How to Manage Your Attraction Visitors' Expectations

Break through all of the noise to set and manage realistic expectations.

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Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

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Growing Confidence Through Empowerment: What Women Need to Advance in Travel

Cady Wolf shares her top five ways for empowering women.

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Sojern Launches on the Xola App Store

Tour and activity operators can drive direct bookings to their site.

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