Blog

We partnered with Skift to interview leading hoteliers around the world.

SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.

Planning for summer travel to Europe is already taking off this spring.

Flexi-Friday enables employees to focus on personal development.

Learn how hoteliers can maximise direct bookings through mobile.

We analyze 2022 search and booking data, and the great growth in the US.

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.

Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.

Nuestros corazones están con la gente de Ucrania y aquellos afectados.

Our hearts go out to the people of Ukraine and those impacted.

A review of creative trends we're seeing.

We are thrilled to be recognized among the best in metasearch and adtech.

Activate data in a cookieless world with multichannel campaigns.

Major internet browsers are no longer going to support third-party cookies.

Improve customer experiences and increase conversions through web design.

Create a consistent brand and optimize your website to increase bookings.

Build awareness of your business through consistent branding.

US announcement marks a massive boon for US tourism.

We analyze 2021 holiday travel searches and bookings to see strong numbers.

Hotels can implement these seven strategies to drive more direct traffic.

Partnering with WBR, we surveyed 300 travel marketers around the world.

Retargeting as we know it today is going away in 2023.

Gain tips for optimizing your website and improving the user experience.

We share the recipe for travel marketer success in a cookieless world.

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

Sojern and PlaceIQ use data to understand COVID-19 recovery.

This year promises to see a surge in travel.

Capture travelers throughout the path to purchase with metasearch.

99% of Americans and Canadians are eager to travel again.

Safety announcements work to limit the spread of COVID-19 during Ramadan.

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

Google recently announced the release of a ‘Free Booking Links’ module.

There is still uncertainty around when travel restrictions will be lifted.

Domestic demand for travel improves across Asia Pacific.

Check out our snapshots of the shifts in travel behavior in 2020.

The UAE features within the top ten searched for destinations.

Use Facebook and Instagram in your strategy to reach the right travelers.

Take a look at upcoming travel trends for the European summer.

Leverage Search Engine Marketing (SEM) for your hotel.

Rethink your success metrics and partnering for success in 2021.

The UAE and Saudi Arabia are among top origins for Qatar.

Lunar New Year leads to uptick in travel intent to Asia Pacific.

Travel is poised to bounce back rapidly around the second half of the year.

Travel intent and confidence in the UAE grows considerably.

Travel intent to Asia Pacific changes with new vaccine announcements.

Domestic travel across Italy has shown significant growth.

Learn how programmatic display works and what makes it so successful.

LATAM sees greater growth in flight bookings than other regions.

UAE hotel searches and bookings continue to increase.

One thing is for certain, the hunger for travel still remains.

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Now is the time to get creative with your Co-op digital marketing strategy.

Hotels, attractions, and tour operators collaborate to drive recovery.

72% of travelers frequently read reviews before deciding where to stay.

Travelers are constantly browsing online, finding the right place to book.

Learn how to improve your advertising creative throughout COVID-19.

We dive into multiple types of data to understand global trends

Las redes sociales son clave para el éxito durante la recuperación.

Travelers are looking for inspiration on Facebook and Instagram.

We analyze Central America restrictions and insights by country.

Attractions need to adapt by adjusting digital marketing strategies

Gli esperti condividono le loro opinioni sul digitale per il turismo.

COVID-19 has changed the way hotels do business, but what about pricing?

There are extreme restriction and policy variations across the globe.

Metasearch consolidate rates from booking channels

There is growth in our data for searches among our attractions partners.

Shift budget towards direct bookings and away from third-party providers.

Discutimos los planes de la industria del turismo para abrir el mercado.

Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.

Travelers are beginning to dream about and plan their future travel.

We expect that the industry will recover in stages.

Travelers are using your website when dreaming and planning their trips.

Dive into your website and social media analytics to see historical trends.

Vacation rentals are improving strategies to protect the safety of guests.

Take advantage of quick wins when improving your digital marketing

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

Airlines including American Airlines, are prioritizing health and safety.

YouTube searches for travel topics in the US are up 60%.

Over 1M people visited 130 Shanghai tourist attractions for May Day.

We continue to monitor the situation around the world, sharing insights.

With shelter-in-place orders, countries are also preparing for recovery.

Social media is vital to the success of hotel digital marketing.

Take advantage of emerging technologies to see huge growth in 2020.

Google plans to eliminate third-party cookies within Chrome.

Break through all of the noise to set and manage realistic expectations.

Tips to make it as easy as possible for your customers to book with you.

Cady Wolf shares her top five ways for empowering women.

Tour and activity operators can drive direct bookings to their site.

Data-driven marketing should be at the root of every decision you make.

Maximize the potential of your destination marketing co-op.

Customers use different forms of tech to jump from search to social media.

Our top five findings can dramatically improve campaign performance.

Over 600 travel marketers weighed in on the biggest marketing challenges.

SGB was created with the idea of making a global impact on a local level.

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

Facebook Ad Usage is Increasing Across All Formats

Sojern is dedicated to increasing representation of women in STEM.

Utilize native as an effective ad format for connecting with users.