Blog

Read up on the latest digital marketing trends and insights to grow your travel business.

Explore Blog

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

Read More

Introducing New Medical Travel Benefits for Employees

We changed our medical benefits to include a medical travel benefit.

Read More

Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

Read More

Reaching the Right Travelers Starts With the Right Audiences

Quality over quantity is key and starts with finding the right audiences.

Read More

What Is Hotel Metasearch and How Does it Work?

Begin to understand metasearch and why it’s key to direct bookings.

Read More

A Spotlight on South African Travel Trends

Loosening restrictions in South Africa means an uptick in travel intent.

Read More

Building a Diverse, Equitable, and Inclusive Sojern

We're educating our team to become advocates for change globally.

Read More

Sojern Gives Back to Vauxhall City Farm in London

Sojern Gives Back: Volunteering at Vauxhall City Farm in London

Read More

A Tactical Approach To A Cookieless Campaign

Time to prepare—Google Chrome will no longer support third-party cookies.

Read More

Sojern Announces Global Parental Leave Policy Enhancing Pay For All Parents

Sojern makes significant adjustments to the Global Parental Leave Policy.

Read More

Understanding and Honoring Juneteenth Through the Lens of Travel

Sojern commemorates the end of slavery and reflects on its impact.

Read More

Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

Read More

How To Increase Bookings in a Cookieless World

Third-party cookies are going away, whether hotel marketers like it or not.

Read More

A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

Read More

The Third-Party Cookie Is Crumbling - Now What?

Third-party cookies are going away, which will disrupt the travel industry.

Read More

How Hoteliers Are Maximizing Revenue

We partnered with Skift to interview leading hoteliers around the world.

Read More

Sojern Gives Back in Dublin

SGB Dublin hit the road for Dillon’s Park Dalkey, South County Dublin.

Read More

European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

Read More

Flexi Fridays Improve Culture‍

Flexi-Friday enables employees to focus on personal development.

Read More

Using Mobile to Maximise Your Direct Booking Strategy

Learn how hoteliers can maximise direct bookings through mobile.

Read More

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

Read More

Sojern Already Seeing a Spike in Travel Intent to Qatar for the 2022 World Cup

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

Read More

Non faremo affari con la Russia

I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.

Read More

Nous ne ferons pas affaire avec la Russie

Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.

Read More

No haremos negocios con Rusia

Nuestros corazones están con la gente de Ucrania y aquellos afectados.

Read More

We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

Read More

Ad Creative Trends for 2022 Strategies

A review of creative trends we're seeing.

Read More

Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

Read More

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Activate data in a cookieless world with multichannel campaigns.

Read More

Preparing Your Data for a Cookieless World

Major internet browsers are no longer going to support third-party cookies.

Read More

4 Ways to Simplify Your Website Design

Improve customer experiences and increase conversions through web design.

Read More

Increase Your Website’s Readability in 3 Simple Steps

Create a consistent brand and optimize your website to increase bookings.

Read More

How to Be Brand Consistent on Your Website and Beyond

Build awareness of your business through consistent branding.

Read More

As Land Borders Reopen, Canadians Look to Come to the US

US announcement marks a massive boon for US tourism.

Read More

Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

Read More

Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

Read More

300 Travel Marketers Weigh in on Digital Advertising

Partnering with WBR, we surveyed 300 travel marketers around the world.

Read More

Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

Read More

Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

Read More

Navigating the Future of Data and Travel Marketing

We share the recipe for travel marketer success in a cookieless world.

Read More

Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

Read More

Sojern’s Award Winning Banner Ad Creative Services and Search Engine Marketing Offerings

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

Read More

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

Read More

Accelerate Your Recovery: 6 Digital Ad Trends to Know

This year promises to see a surge in travel.

Read More

A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

Read More

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

Read More

COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

Read More

Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

Read More

Increasing Your Direct Bookings with Google’s Free Hotel Links

Google recently announced the release of a ‘Free Booking Links’ module.

Read More

COVID-19: Insights on Travel Impact, Europe – March

There is still uncertainty around when travel restrictions will be lifted.

Read More

COVID-19: Insights On Travel Impact, Asia Pacific - March

Domestic demand for travel improves across Asia Pacific.

Read More

How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

Read More

COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

Read More

How Facebook & Instagram Ads Can Inspire Travel

Use Facebook and Instagram in your strategy to reach the right travelers.

Read More

COVID-19: Insights on Travel Impact, Europe – February

Take a look at upcoming travel trends for the European summer.

Read More

Paid Search Engine Marketing Guide for Hotels

Leverage Search Engine Marketing (SEM) for your hotel.

Read More

Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

Read More

COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

Read More

COVID-19: Insights On Travel Impact, Asia Pacific - January

Lunar New Year leads to uptick in travel intent to Asia Pacific.

Read More

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

Read More

COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

Read More

COVID-19: Insights On Travel Impact, Asia Pacific - December

Travel intent to Asia Pacific changes with new vaccine announcements.

Read More

COVID-19: Insights on Travel Impact, Europe – November

Domestic travel across Italy has shown significant growth.

Read More

A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

Read More

COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

Read More

10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

Read More

Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Read More

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

Read More

Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

Read More

Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

Read More

Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

Read More

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

Read More

COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

Read More

Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

Read More

COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

Read More

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

Read More

Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

Read More

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

Read More

COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

Read More

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

Read More

Drive Direct Bookings & Improve Your Hotel Website Now

Shift budget towards direct bookings and away from third-party providers.

Read More

COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

Read More

Sojern’s Perspective on Racial and Social Inequality

Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.

Read More

COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)

We expect that the industry will recover in stages.

Read More

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

Read More

COVID-19 Recovery Toolkit: How Hoteliers Can Set the Foundation for a Successful Recovery (Part 1)

Dive into your website and social media analytics to see historical trends.

Read More

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

Read More

Digital Marketing Drives More Direct Bookings for Attractions

Take advantage of quick wins when improving your digital marketing

Read More

500+ Independent Hoteliers Weigh In On COVID-19 Recovery

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

Read More

COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]

Airlines including American Airlines, are prioritizing health and safety.

Read More

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

Read More

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

Read More

COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

Read More

Findings from The 2020 Report on Travel Advertising in North America

Take advantage of emerging technologies to see huge growth in 2020.

Read More
No results found.

Let's Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.