A Deep Dive Into Metasearch Marketing
Capture travelers throughout the path to purchase with metasearch.
COVID-19 Insights: The Return of US Travel
99% of Americans and Canadians are eager to travel again.
COVID-19: Insights on Travel Impact, Middle East and Africa - March
Safety announcements work to limit the spread of COVID-19 during Ramadan.
Cookieless Advertising for Travel Marketing in Today's World
Google announced in 2020 that they would be sunsetting 3rd-party cookies.
Increasing Your Direct Bookings with Google’s Free Hotel Links
Google recently announced the release of a ‘Free Booking Links’ module.
COVID-19: Insights on Travel Impact, Europe – March
There is still uncertainty around when travel restrictions will be lifted.
COVID-19: Insights On Travel Impact, Asia Pacific - March
Domestic demand for travel improves across Asia Pacific.
How 2021 Travel is Shaping Up and a 2020 Look Back
Check out our snapshots of the shifts in travel behavior in 2020.
COVID-19: Insights on Travel Impact, Middle East and Africa - February
The UAE features within the top ten searched for destinations.
How Facebook & Instagram Ads Can Inspire Travel
Use Facebook and Instagram in your strategy to reach the right travelers.
COVID-19: Insights on Travel Impact, Europe – February
Take a look at upcoming travel trends for the European summer.
Latest European Webinar Recap and Travel Insights - January
Rethink your success metrics and partnering for success in 2021.
Paid Search Engine Marketing Guide for Hotels
Leverage Search Engine Marketing (SEM) for your hotel.
COVID-19: Insights on Travel Impact, Middle East and Africa - January
The UAE and Saudi Arabia are among top origins for Qatar.
COVID-19: Insights On Travel Impact, Asia Pacific - January
Lunar New Year leads to uptick in travel intent to Asia Pacific.
COVID-19 Insights: Travel Intent and Confidence Improve in US
Travel is poised to bounce back rapidly around the second half of the year.
COVID-19: Insights on Travel Impact, Middle East and Africa - December
Travel intent and confidence in the UAE grows considerably.
COVID-19: Insights On Travel Impact, Asia Pacific - December
Travel intent to Asia Pacific changes with new vaccine announcements.
COVID-19: Insights on Travel Impact, Europe – November
Domestic travel across Italy has shown significant growth.
A Travel Marketer’s Guide to Programmatic Display
Learn how programmatic display works and what makes it so successful.
COVID-19: Insights on Travel Impact, Latin America
LATAM sees greater growth in flight bookings than other regions.
COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview
UAE hotel searches and bookings continue to increase.
10 Traveler Trends for 2021 Planning
One thing is for certain, the hunger for travel still remains.
Ski Destinations See Recovery Faster Than All Lodging Verticals
Sojern analyzes travel intent and bookings to ski destinations in 2020.
Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions
Now is the time to get creative with your Co-op digital marketing strategy.
Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery
Hotels, attractions, and tour operators collaborate to drive recovery.
Managing Customer Expectations for Hotels and Attractions
72% of travelers frequently read reviews before deciding where to stay.
Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings
Travelers are constantly browsing online, finding the right place to book.
7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]
Learn how to improve your advertising creative throughout COVID-19.
COVID-19: Travel Trends From Around the Globe [Webinar]
We dive into multiple types of data to understand global trends
Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación
Las redes sociales son clave para el éxito durante la recuperación.
COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]
Travelers are looking for inspiration on Facebook and Instagram.
COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]
We analyze Central America restrictions and insights by country.
Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities
Attractions need to adapt by adjusting digital marketing strategies
COVID-19: Parlano gli esperti del settore turistico: le loro strategie di ripresa e la trasformazione digitale [Italian Webinar]
Gli esperti condividono le loro opinioni sul digitale per il turismo.
COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]
COVID-19 has changed the way hotels do business, but what about pricing?
COVID-19: Travel Insights and Co-Op Marketing [Webinar]
There are extreme restriction and policy variations across the globe.
COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch (Part 4)
Metasearch consolidate rates from booking channels
COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]
There is growth in our data for searches among our attractions partners.
Drive Direct Bookings & Improve Your Hotel Website Now
Shift budget towards direct bookings and away from third-party providers.
COVID-19: Tendencias de viaje hacia México [Spanish Webinar]
Discutimos los planes de la industria del turismo para abrir el mercado.
Sojern’s Perspective on Racial and Social Inequality
Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.
COVID-19 Recovery Toolkit: Creative Trends and Recommendations for Your Ads During Recovery (Part 3)
Travelers are beginning to dream about and plan their future travel.
COVID-19: Optimizing Your Website for Direct Bookings [Webinar]
Travelers are using your website when dreaming and planning their trips.
COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)
We expect that the industry will recover in stages.
COVID-19 Recovery Toolkit: How Hoteliers Can Set the Foundation for a Successful Recovery (Part 1)
Dive into your website and social media analytics to see historical trends.
COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]
Vacation rentals are improving strategies to protect the safety of guests.
Digital Marketing Drives More Direct Bookings for Attractions
Take advantage of quick wins when improving your digital marketing
500+ Independent Hoteliers Weigh In On COVID-19 Recovery
Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.
COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]
Airlines including American Airlines, are prioritizing health and safety.
COVID-19: Hotel Insights & A Conversation with Preferred Hotels & Resorts [Webinar]
YouTube searches for travel topics in the US are up 60%.
COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]
Over 1M people visited 130 Shanghai tourist attractions for May Day.
COVID-19: Weekly Insights and Webinar Featuring Hotels
We continue to monitor the situation around the world, sharing insights.
COVID-19: Weekly Insights and Webinar Featuring Attractions
With shelter-in-place orders, countries are also preparing for recovery.
Social Media Accounted for 28% of Travel Marketers’ Digital Ad Spend in 2019 - Could it be Key to Your Hotel or Attraction During COVID-19?
Social media is vital to the success of hotel digital marketing.
Findings from The 2020 Report on Travel Advertising in North America
Take advantage of emerging technologies to see huge growth in 2020.
No cookies? No problem. What’s Next for AdTech (and Sojern)
Google plans to eliminate third-party cookies within Chrome.
How to Manage Your Attraction Visitors' Expectations
Break through all of the noise to set and manage realistic expectations.
Driving Bookings on Your Attraction’s Website
Tips to make it as easy as possible for your customers to book with you.
Growing Confidence Through Empowerment: What Women Need to Advance in Travel
Cady Wolf shares her top five ways for empowering women.
Sojern Launches on the Xola App Store
Tour and activity operators can drive direct bookings to their site.
The Role Creative Testing Plays in Data-Driven Marketing
Data-driven marketing should be at the root of every decision you make.
Finding Your Digital Co-Op Partner for Destination Marketing
Maximize the potential of your destination marketing co-op.
How to Influence Hotel Guests With a Multichannel Approach
Customers use different forms of tech to jump from search to social media.
5 Ways to Design Effective Hotel Ad Creative
Our top five findings can dramatically improve campaign performance.
DMO Travel Advertising Trends in 2019
Over 600 travel marketers weighed in on the biggest marketing challenges.
Sojern Gives Back 2019 Day of Action
SGB was created with the idea of making a global impact on a local level.
How Instagram Breathed New Life into Destination Marketing
Nearly 96% of travelers use Instagram to get their dose of travel inspo.
Facebook and Instagram Advertising for Travel: Key Trends Revealed
Facebook Ad Usage is Increasing Across All Formats
Sojern Women Break the Engineering Mold
Sojern is dedicated to increasing representation of women in STEM.
3 Tips for Successful Native Ads
Utilize native as an effective ad format for connecting with users.
How DMO, Hilton Head Island, Attracts Visitors Through Instagram Stories
Many DMOs turn to social media to inspire people through visual media.
5 Tips To Attract and Commit Your Next Customer to Your Brand
Instagram has forever changed how people engage with each other.
2018: A Year of Giving Back at Sojern
Here at Sojern, we focus on making an impact at the regional level.
Using Video Ads to Reach Highly Targeted Audiences
Drive awareness and increase engagement with video advertising.
Empowering Women in the Workplace
Women finding equal ground in leadership roles can make a major impact.
4 Ways to Streamline the Mobile Hotel Booking Process
Create a smooth mobile experience for both the hotelier and their customer.
Uniting to Empower the Omaha Community
Sojern receives volunteering award from United Way of the Midlands.
Why Programmatic Advertising is Essential to Travel Marketers
Programmatic advertising is essential for travel marketers.
Sojern Gives Back to Promote Literacy
We partnered with the United Way of the Midlands to promote literacy.
Sojern Omaha Voted as a Best Place to Work
Sojern was recently voted one of the Best Places to Work in Omaha.
How Sojern and Strategic America Drove a Half Million in Travel Spend to Iowa City
Iowa City seeks to stand out in a competitive destination market.
Sojern is an Ad Age Best Place to Work
Sojern secures a spot on Ad Age's Best Places to Work.
Sojern’s Tourism Team Takes on Disaster Relief
Richard Black shares how tourism can bounce back after mother nature hits.
Sojern Earns Official Badged Partner Status with Bing Ads
Sojern is proud to share that we are an official-badged partner with Bing.
Hotelier’s Guide to Pixels and Cookies
Learn the difference between cookies and pixels, and using them together.
Gain Even More Insight into Travel Marketing with Sojern Reports
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.