Our hearts go out to the people of Ukraine and those impacted by recent events.
In response to Russia's invasion of Ukraine, Sojern has made the decision that we will not do business within Russia, or with any companies we identify as Russia based or owned. We are taking this stance in support of the people of Ukraine.
On behalf of our customers, we have taken steps to limit the potential impact to client marketing initiatives. Sojern informed all current advertisers that we are proactively excluding certain words and phrases related to the Russian invasion of Ukraine from being used for targeting. While we already have extensive brand safety protocols in place for all campaigns, we took this additional step in an effort to mitigate any potential risk to their brands.
We are deeply saddened by the invasion of Ukraine and are monitoring the situation closely. We will continue to find and share ways for our community to provide humanitarian support to those impacted.
For live updates on how global travel is being impacted, please visit our live travel insights dashboard at any time.