CTV is The Channel Travel Marketers Can’t Ignore in 2020
October 7, 2019
We help travel marketers learn about CTV benefits and industry trends, and why CTV works in reaching travel audiences—for both linear and programmatic buyers.
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Sojern’s Travel Marketing Blog
The Latest Insights, Analysis, and Trends5 Ways to Make Your Hotel Banner Ad Creative More Effective
Sojern continuously tests banner ads so that our clients benefit from creative best practices. Here’s what we’ve found.
The Role Creative Testing Plays in Data-Driven Marketing
October 1, 2019
Data-driven marketing should be at the root of every decision you make. Testing and implementing changes in real-time is the only way you can hope to improve your campaigns without extensive resources.
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Attraction Travel Advertising Trends in 2019
September 24, 2019
Sojern’s 2019 State of the Travel Industry report shares perspectives from travel marketers around the world. Here are some trends for attractions.
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Finding Your Digital Co-Op Partner for Destination Marketing
September 19, 2019
Sojern’s new co-op offering will allow customers the ability to run online campaigns with ease. Learn about it here.
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Meet the Sojern Office in London
September 17, 2019
Meet the Sojern London office. We’re always growing our global teams in Europe. Are you our next London office Sojernista?
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How to Influence Hotel Guests With a Multi-Channel Approach
September 12, 2019
Marketers must be able to shift their strategy in order to influence potential guests along the path to purchase using a multi-channel approach.
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