Sojern’s Travel Marketing Blog

The Latest Insights, Analysis, and Trends

Sojern & Google Examine Japan Travel Trends in New Report

With a goal to bring in 40 million annual visitors to Japan by 2020, the country is poised to become a tourism powerhouse. To work on achieving this goal, travel experts from around the world descend on Tokyo for WIT Japan and North Asia. In preparation...

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How DAT Differs from Other Facebook Ads

This year, eMarketer expects one in three display ad dollars will be on Facebook. That is serious investment from brands looking to engage with the nearly 2 billion monthly active users on the social media giant. We’ve talked a lot about Facebook’s Dynamic Ads for...

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