With a goal to bring in 40 million annual visitors to Japan by 2020, the country is poised to become a tourism powerhouse. To work on achieving this goal, travel experts from around the world descend on Tokyo for WIT Japan and North Asia. In preparation...
Matt Egermier is a veteran member of Sojern’s Property Solutions team with a background in digital advertising, hospitality, and sales. Matt works closely with hoteliers and their ad agencies consulting them on marketing strategies designed to drive online bookings and increase market share. He holds...
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This year, eMarketer expects one in three display ad dollars will be on Facebook. That is serious investment from brands looking to engage with the nearly 2 billion monthly active users on the social media giant. We’ve talked a lot about Facebook’s Dynamic Ads for...
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AIG Travel reports that Europe is the most popular destination for travellers looking for off-the-beaten-path experiences, which is great news for properties like Lough Eske Castle, located in Donegal, in Northwestern Ireland.
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Hotels can invest hundreds, if not thousands of dollars, each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted. Booking abandonment is a real issue for the travel industry. As many...
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With a goal to bring in 40 million annual visitors to Japan by 2020, the country is poised to become a tourism powerhouse. To work on achieving this goal, travel experts from around the world descend on Tokyo for WIT Japan and North Asia. In preparation...
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I was raised in the hospitality sector, my parents always ran businesses related to travel and tourism. Over the course of my childhood we had a hotel, a pub, a cafe, and at one point, a casino!...
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