With our access to real-time traveler audiences and unmatched visibility into global travel demand, we are in a unique position to share current travel trends at the forefront of marketers’ minds. In this series we take a look at the data in order to aid travel marketers in their assessment of this worldwide event. Marketers can use these trends to inform their strategies during this period and be prepared for the recovery once the situation stabilizes.
Each and every travel vertical is continuing to innovate and prepare for recovery, from Emirates’ new safety measures to reimagining what air travel could look like. But even in the midst of dire news, people remain hopeful about travel. Dollar Flight Club’s recent survey reports that COVID-19 has not impacted how over 50% of respondents feel about future travel, and 45% still have travel plans for June to December 2020. Australia and New Zealand may begin testing a ‘travel bubble’ between the two countries, and Vietnam is also allowing some domestic travel.
From a global perspective, we continue to see flights and hotel searches plateau, though we broke out China separately as they’re slowly on the road to recovery ahead of other countries. Additionally, there was a slight uptick in US and Canada, but the reasons behind it are a bit more nuanced. To learn more, we invited Benu Aggarwal, President and Founder of Milestone Inc., to join Kurt Weinsheimer, Chief Solutions Officer, and Aline Hilsabeck, our Data Analyst, to share the latest insights and learnings for the hotel industry.
Preparing for Recovery: Learnings from a Hospitality Agency
You can download the slides here.
We’ll continue to share more insights as we monitor the situation and provide recommendations in this series. For the rest of the COVID-19 insights series click here.