Blog

Read up on the latest digital marketing trends and insights to grow your travel business.

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Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

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Growing Confidence Through Empowerment: What Women Need to Advance in Travel

Cady Wolf shares her top five ways for empowering women.

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Sojern Launches on the Xola App Store

Tour and activity operators can drive direct bookings to their site.

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The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

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Finding Your Digital Co-Op Partner for Destination Marketing

Maximize the potential of your destination marketing co-op.

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How to Influence Hotel Guests With a Multichannel Approach

Customers use different forms of tech to jump from search to social media.

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5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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DMO Travel Advertising Trends in 2019

Over 600 travel marketers weighed in on the biggest marketing challenges.

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Sojern Gives Back 2019 Day of Action

SGB was created with the idea of making a global impact on a local level.

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How Instagram Breathed New Life into Destination Marketing

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

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Facebook and Instagram Advertising for Travel: Key Trends Revealed

Facebook Ad Usage is Increasing Across All Formats

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Sojern Women Break the Engineering Mold

Sojern is dedicated to increasing representation of women in STEM.

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3 Tips for Successful Native Ads

Utilize native as an effective ad format for connecting with users.

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How DMO, Hilton Head Island, Attracts Visitors Through Instagram Stories

Many DMOs turn to social media to inspire people through visual media.

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5 Tips To Attract and Commit Your Next Customer to Your Brand

Instagram has forever changed how people engage with each other.

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2018: A Year of Giving Back at Sojern

Here at Sojern, we focus on making an impact at the regional level.

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Using Video Ads to Reach Highly Targeted Audiences

Drive awareness and increase engagement with video advertising.

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Empowering Women in the Workplace

Women finding equal ground in leadership roles can make a major impact.

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4 Ways to Streamline the Mobile Hotel Booking Process

Create a smooth mobile experience for both the hotelier and their customer.

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Uniting to Empower the Omaha Community

Sojern receives volunteering award from United Way of the Midlands.

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Why Programmatic Advertising is Essential to Travel Marketers

Programmatic advertising is essential for travel marketers.

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Sojern Gives Back to Promote Literacy

We partnered with the United Way of the Midlands to promote literacy.

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Sojern Omaha Voted as a Best Place to Work

Sojern was recently voted one of the Best Places to Work in Omaha.

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How Sojern and Strategic America Drove a Half Million in Travel Spend to Iowa City

Iowa City seeks to stand out in a competitive destination market.

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Sojern is an Ad Age Best Place to Work

Sojern secures a spot on Ad Age's Best Places to Work.

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Sojern’s Tourism Team Takes on Disaster Relief

Richard Black shares how tourism can bounce back after mother nature hits.

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Sojern Earns Official Badged Partner Status with Bing Ads

Sojern is proud to share that we are an official-badged partner with Bing.

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Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.

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Sojern, Travel’s Direct Demand Engine, Earns Google Partner Status For Search, Mobile

We are excited to announce a new level of partnership with Google.

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