A Sustainable Future for European Travel–What We Learnt in 2020

January 13, 2021

Limited budgets, uncertainty around regional lockdowns, and ever-changing traveller behaviour means that versatility is key when it comes to 2021 planning. With the travel industry beginning to see signs of recovery, what can destinations do to effectively drive and sustain future demand? Sojern’s Managing Director for Europe, Celine Chaussegros, runs through the latest European travel trends data, highlighting the impact the vaccine developments had on searches and bookings, and offers a look forward to 2021 insights. Celine is joined by Eduardo Santander, CEO of the European Travel Commission, and Alessandra Priante, Director of Europe at UNWTO to discuss a sustainable future for European travel, followed by a Q&A session.