COVID-19: Travel Insights and Co-Op Marketing

September 25, 2020

Sojern’s Webinar Series: Travel Co-Op Marketing: Stronger Together

In our webinar, Visit California’s Associate VP of Global Marketing, Leona Reed, joins Sojern’s Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

 

Please download the slides here.

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About Christy Jobman

Christy is Sojern's Marketing Manager, US, Canada, & LATAM. She loves all things communications and she's so happy to be using the Communications/Journalism degree she earned at the University of Nebraska at Omaha. When she's not building relationships and cross collaborating to build out collateral for the sales teams and account managers at Sojern, she's coaching at her gym, dabbling in the non-profits world, exploring, and cooking new dishes.

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