Using Facebook & Instagram to Fuel Recovery

August 27, 2020

“Travel has been one of the earliest and hardest hit industries. The World Travel and Tourism Council estimates the travel industry could lose up to $2.1T in revenue and 75 million jobs just this year due to the virus.”

Unfortunately these figures ring true for many of us in the travel space as we know first hand the devastating impact of COVID-19. 

But, there is also opportunity. Travelers are still seeking experiences. They’re getting to know their local surroundings through staycations, capitalizing on the opportunity to check out drive markets, and trying things in their respective regions they may not have tried otherwise while international travel remains on hold for most. These travelers are looking for inspiration on Facebook and Instagram, and with over 2 billion active users, getting your brand on these platforms is a sure way to get in front of travelers looking to book. 

Hear from Facebook travel experts on specific things you can do to get your brand in front of those looking to travel now and drive them from inspiration to booking. 

Sojern Webinar Series: Using Facebook and Instagram to Fuel Recovery

Although the future is not certain, one thing is clear; regardless of what stage of reopening you are in, social media is a key to your success during recovery. On our webinar, Facebook joins Sojern to talk about how travel marketers can use Facebook and Instagram to drive engagement and bookings. We will share best practices for paid and non-paid marketing campaigns, examples of messaging to use during the different phases of recovery, and recommendations on how to target those looking now versus those looking in 2021.

Please download the slides here.

For real-time insights specific to your region or country, check out our insights dashboard.


About Christy Jobman

Christy is Sojern's Marketing Manager, US, Canada, & LATAM. She loves all things communications and she's so happy to be using the Communications/Journalism degree she earned at the University of Nebraska at Omaha. When she's not building relationships and cross collaborating to build out collateral for the sales teams and account managers at Sojern, she's coaching at her gym, dabbling in the non-profits world, exploring, and cooking new dishes.

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