Our Digital 101 webinars is an educational series that gives travel marketers the foundational knowledge to begin driving direct bookings. On our next Digital 101 webinar, Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram. Facebook Travel Account Manager and Sojern’s VP of Product cover best practices to ensure your social advertising campaigns are successful. In this webinar, you will learn how to leverage this powerful channel with over 3B monthly users to drive immediate impact to your business. We will discuss the difference between the feed vs stories, the different ad types, how to find your audiences, and review different pricing and performance metrics.