Facebook & Instagram

Travel Marketing Digital 101 Webinar Series

Thursday, January 21st, 11:00AM GST / 15:00 SGT, GMT +8

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Sojern’s Digital 101 Webinar Series

Our Digital 101 webinars is an educational series that gives travel marketers the foundational knowledge to begin driving direct bookings. On our next Digital 101 webinar, Facebook joins us to cover one of the fastest growing channels for travel marketers – Facebook and Instagram. Facebook Travel Account Manager and Sojern’s VP of Product cover best practices to ensure your social advertising campaigns are successful. In this webinar, you will learn how to leverage this powerful channel with over 3B monthly users to drive immediate impact to your business. We will discuss the difference between the feed vs stories, the different ad types, how to find your audiences, and review different pricing and performance metrics.

Hosted By:

Michelle Martin, Account Manager, Facebook
Michelle Martin, Account Manager, Facebook

Michelle Martin is an Account Manager on the travel team at Facebook focusing on the Transportation sub-vertical. She has enjoyed being at Facebook the past two years building world class partnerships across the travel vertical. Prior to Facebook, Michelle was on the New Business Ads Sales team at Google. Michelle is passionate about travel both personally and professionally. She is an avid hiker and her goal is to hike in every US National Park with the Great Smoky Mountains being next on the list.

Dave Goulden, VP Product, Sojern
Dave Goulden, VP Product, Sojern

Dave is an ad tech industry veteran, having led product and client development for some of the top digital marketing and technology companies. Prior to Sojern, he held client and product development roles working for recognized technology and media companies including OneMarket, Conversant, Zuberance, Claria and Intuit.