Metasearch

Travel Marketing Digital 101 Webinar Series

February 11th, 11:00AM GST / 15:00 SGT, GMT +8

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Sojern’s Travel Webinar Series

On our final Digital 101 webinar, Google joins us to cover one of the most effective channels for hotels – metasearch. Metasearch is a powerful advertising tool for hotels, and on this webinar we will explain the basics of this channel to help hoteliers drive more direct bookings today. We will discuss how this channel works, where and how your ads will appear, and bidding and pricing strategies. We will also review best practices and share how Google is evolving their solutions for travel marketers. 

Hosted By:

Cliff Galitz, Partner Development Manager, Google Inc
Cliff Galitz, Partner Development Manager, Google Inc

Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.

Bastien Dion, Senior Analyst, Sojern
Bastien Dion, Senior Analyst, Sojern

Bastien currently works on the Analyst team supporting Sojern’s metasearch product and has worked in the hospitality space for over 12-years. After starting his career in an operational position in a Mercure Hotel in the French Alps Bastien went on to work on projects in various distribution segments ranging from leisure sales, to connected Tour Operator and online travel agencies (OTAs), and most recently managed metasearch global campaigns for AccorHotels.

Sacha Lien, Principal Product Manager, Sojern
Sacha Lien, Principal Product Manager, Sojern

As a digital media product leader with years of experience bringing performance advertising solutions to market, Sacha is responsible for managing metasearch and new SEM initiatives at Sojern. Born in Hawaii and raised in Singapore in a family of hoteliers. He now lives just outside of San Francisco with his family and has a list of places he wants to visit that never seems to grow smaller.