Programmatic Display

Travel Marketing Digital 101 Webinar Series

Wednesday, November 4th, 9AM PST / 17:00 GMT

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Sojern’s Digital 101 Webinar Series

Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, attendees will learn the ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We will also review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings, so please come prepared to engage and ask our experts questions.

Hosted By:

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Laura Barker, Creative Manager at Sojern

Laura is Sojern’s Creative Manager, bringing over 10 years of graphic and web design experience to the team. At Sojern, Laura leads the Ad Design team and creative a/b testing strategy. As a creative and analytics driven individual, she prides herself on delivering engaging solutions to customers.

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JJ Tigges, Senior Director Ad Operations at Sojern

J.J. brings over 20 years of online media experience to his role at Sojern overseeing the global Ad Operations function. His team are centrally focused on the setup, execution and successful delivery of the media campaigns for Sojern’s global client base. In his 13th year at Sojern, J.J. is able to blend the historical perspective he gained by starting his career at Yahoo! in the late 90’s with the travel focused perspective he has gained by helping Sojern grow from its earliest days as a company.