Learn how Avoya Travel beat CTR by 26% with Sojern’s preferred access to Google’s Adapted Audiences on YouTube

Case Study

Avoya Travel combines the ease of online search, with the expertise and personalized service of Independent Vacation Planners, plus secures exclusive deals and extras to get more out of every vacation. The Avoya Travel team sought to inspire travelers in the planning stage, and partnered with Sojern on their first awareness video campaign. Sojern’s access to Adapted Audiences allowed Avoya Travel to run YouTube campaigns that maximized their spend, as they zeroed in on their target audience of in-market travelers.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED AVOYA TRAVEL:

  • Maximize YouTube video spend through Sojern’s access to Adapted Audiences, and the ability to input Sojern’s proprietary audiences — to reach the right in-market travelers at the right time
  • Beat their video click-through rate (CTR) goal by 26%
  • Achieve a view-through rate (VTR) 44% above industry benchmarks — and an even more impressive 65% video completion rate (VCR)

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