Learn how Boone Tavern Hotel increased ADR, RevPAR, and drove over $41k in direct bookings with Sojern

Case Study

Opened in 1909, Boone Tavern initially accommodated the many visitors of the Berea College President and his wife. With 63 guestrooms, the award-winning Berea, Kentucky hotel is a member of the Historic Hotels of America and is listed on the National Register of Historic Places. The team sought to increase occupancy, and extended their success with Sojern’s display marketing solution, to include Search Engine Marketing (SEM) to achieve this.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED BOONE TAVERN HOTEL:

  • $41K+ in incremental direct revenue with the addition of SEM
  • 1.3 average SERP position on Google and Bing
  • $3 increase each in ADR and RevPAR

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