Learn how Boone Tavern Hotel increased ADR, RevPAR, and drove over $41k in direct bookings with Sojern’s RevDirect™

Case Study

Opened in 1909, Boone Tavern initially accommodated the many visitors of the Berea College President and his wife. With 63 guestrooms, the award-winning Berea, Kentucky hotel is a member of the Historic Hotels of America and is listed on the National Register of Historic Places. The team sought to increase occupancy, and extended their success with RevDirect™ to include Search Engine Marketing (SEM) to achieve this.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED BOONE TAVERN HOTEL:

  • Drive over $41k in incremental direct revenue with the addition of SEM to RevDirect™
  • Achieve an SERP average position of 1.3 on Google and Bing
  • Increase ADR and RevPAR by $3 each

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