Learn how HK Express tapped into Sojern Dynamic Creative for more bespoke messaging

Case Study

HK Express is Hong Kong’s first and only low-cost carrier (LCC). Focusing on low fares and on-time reliability, HK Express has brought true competition to the Hong Kong market and surrounding region. The team sought to reach in-market travellers in a more bespoke way, and worked with Sojern Dynamic Creative to achieve this.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED HK EXPRESS:

  • Work with a travel-specific partner to deliver personalised messaging to in-market travellers
  • Achieve a CPA of HKD 22.75
  • Reach a CPA 19% lower than static creatives over the same period, with Sojern Dynamic Creative

Click to download the Case Study PDF report: