Learn how IHG uses Video Lab with Sojern to build beautiful video assets that drive awareness

Case Study

As one of the world’s leading hotel brands, IHG’s purpose is to provide true hospitality for everyone. The IHG team in the Middle East sought an innovative way to increase awareness and drive more revenue to their Saudi Arabian properties, and partnered with Sojern on their Video Lab solution to do just that.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED IHG ACHIEVE:

  • 48% Video Completion Rate (VCR)
  • Engaged in-market travellers with a new video creation solution
  • $0.02 Cost per View (CPV)

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