Learn how Think Iowa City and Sojern drove awareness, and flight and hotel bookings with a multi-channel approach.

Case Study

With its unique set of influential writing institutions, and as the pioneer of teaching creative writing, Iowa City is one of the most literary cities on earth. In 2008, Iowa City joined Edinburgh and Melbourne to become the third UNESCO City of Literature. And with an array of attractions and activities, the Iowa City area has something for everyone. Sojern partnered with Think Iowa City and their media agency Strategic America to build awareness of and drive more visitors to the Iowa City area using a multi-channel marketing strategy.

DOWNLOAD THE CASE STUDY TO SEE HOW SOJERN HELPED THINK IOWA CITY:

  • Drive 509 hotel bookings and 1,463 flight confirmations and an estimated half million dollars in traveler spend to the Iowa City area
  • Build brand awareness with engaging video and native formats, the latter of which achieved a CTR of 0.99%
  • Inspire 19,191 visits to Think Iowa City targeted webpages

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